I will matching gift email matching gift fundraising campaign

United Kingdom

I speak English

Giving Season Emails, Donation Pages for Small Charities

Hi, I write fundraising emails and donation pages for small charities during the giving season. We know December matters, but our appeal always ends up written the night before it goes out. I plan e...
About this Gig

matching gift email | match campaign emails | donation match announcement | match deadline reminder | match progress update | match donor thank you 


When a board member or local business offers to match gifts, donors get a real reason to give now instead of later. 

That reason only works when the email states who is matching, how much and until when. 


WHAT YOU GET:

  • An announcement naming the match donor, with their permission
  • The real match limit and end date, stated plainly
  • A progress update showing how close you are to the full match
  • A final day email for the hours before the match closes
  • Match wording for the top of your donation page
  • A thank you note for the person or fund who offered the match 


WHERE MOST MATCHING GIFT EMAILS FAIL:

  • A match is promised that nobody has actually agreed to.
  • The end date keeps moving, so donors stop believing it.
  • The match donor is never thanked at all. 


I only write a match into an email once you confirm the donor, the limit and the end date. 


Tell me who is matching and up to what amount and I will suggest a subject line for the launch email. 



Language:

English

Type:

New product announcement

•

Newsletters

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Fundraising Emails

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