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I will create your brand strategy, positioning and messaging
Consuelo C.
About this gig
Whether you are launching a business or refining an existing one, I will turn your ideas into a focused brand strategy: who you serve, what makes you different and how to communicate your value.
My portfolio includes food brand development, beauty editorial content and an approved skincare marketing strategy. I bring that experience to a strategy tailored to your business, audience and goals.
CHOOSE YOUR PACKAGE
BASIC: Target audience, one ideal customer profile, value proposition and positioning statement.
STANDARD: Everything in Basic, plus analysis of 3 competitors, a concise SWOT, 3 key brand messages and tone of voice guidelines.
PREMIUM: Everything in Standard, plus brand purpose, values, content pillars and a prioritized 90-day action plan.
You receive a clear PDF you can use to guide your website, content and creative decisions.
For one brand per order. Strategy only: logo design, naming, website development and implementation are not included.
Send me a message with your business and main challenge, and I will help you choose the right package.
Get to know Consuelo C.
Consuelo C.
Brand Strategist, Content Strategist, SEO Copywriter
- FromItaly
- Member sinceSep 2020
Languages
Italian
I help businesses turn early ideas and existing brands into clear, structured projects. My work combines brand positioning, competitor and audience analysis, content strategy and SEO copywriting.
I develop brand concepts, messaging, editorial plans and Italian website and blog content, with experience in fashion, beauty, hospitality and lifestyle.
My approach connects strategy, words and creative direction: understanding your business, defining what makes it distinctive and translating that into consistent communication.
My Portfolio
FAQ
Which package should I choose?
Choose Basic to clarify your audience and positioning, Standard to add competitor analysis and brand messaging, or Premium for a complete strategic foundation and a 90-day action plan. If you are unsure, message me with your business and main goal.
Can you help both new and existing brands?
Yes. I can build a strategic foundation for a new business or refine an existing brand's positioning and messaging. You do not need a finished website or visual identity to start: share your idea, offer and goals so I can understand your starting point.
What information do you need to get started?
I need a brief overview of your business, products or services, target market, main goals and current challenges. Share your website, social profiles and competitors if available. If you are starting from an idea, explain what you want to offer and to whom.
What will I receive, and how can I use it?
You will receive a tailored PDF covering the strategy elements included in your package. Use it to guide your website messaging, content and creative briefs, and to align your team or collaborators around a clear brand direction. Premium also includes a prioritized 90-day action plan.
Does this Gig include design or implementation?
This Gig covers brand strategy for one brand. Logo design, naming, website development, finished website copy, social media management and campaign execution are not included. You receive strategic guidance to help you or your collaborators implement a consistent brand direction.
