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I will create a strategic moodboard and visual direction brief for your brand
Nani S.
About this gig
At CTRL +labs, we build the visual language your brand speaks before a single asset is produced.
Every moodboard and creative brief is built through Controlled Vision: our directed production process that decodes your brand's DNA, moving brand intelligence to a strategic visual document.
A roadmap your photographer, designer, or content team can execute from immediately.
NOT a Pinterest dump. A strategic direction system.
WHAT'S INCLUDED:
· Brand intake form within 24hrs
· Curated editorial visual direction moodboard
· Written creative brief (FOUNDATION & SYSTEM tiers)
· Visual style notes + platform direction (SYSTEM tier)
HOW IT WORKS:
1. Order intake form arrives within 24hrs
2. Complete the brief with relevant details
3. We build your curated editorial direction board and written brief, including references, palettes, art direction, visual style notes
4. Delivered, ready to hand to your team
The entry point into full campaign production, in days, not months.
Message us before ordering for custom projects.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Nani S.
Nani S.
Creative Director and Brand Strategist
- FromCanada
- Member sinceApr 2026
- Avg. response time4 hours
Languages
English, Spanish, French
I'm Nani, a Montreal-based creative director and brand strategist heading CTRL +labs. We specialize in campaign development, editorial content, and visual direction for brands.
I work directly with every client. You get a director's eye from brief to final asset.
My background spans production design for film and campaign direction for brands. I build scroll-stopping and visually consistent campaign worlds, deployable across digital, social, and OOH from launch.
If your brand has something to say but hasn't found its visual language, that's exactly the problem I solve.
My Portfolio
FAQ
How is this different from a regular moodboard service?
Most moodboard services deliver aesthetic collages. We deliver architecture. Every direction board is built through Controlled Vision — a process that ends with a strategic document your team can execute from immediately. The real value is not in the references. It's in the curation applied across.
Why does this cost more than other moodboard gigs?
You are not paying for a collage. You are paying for art direction — the thinking behind which images are chosen and why they are right for your brand. That strategic layer is what makes the output usable.
Can I hand this directly to a photographer or content team?
Yes — that is precisely what it is designed for. The direction board and written brief together eliminate every question a creative collaborator would otherwise have to ask. Your team picks it up and executes. Nothing lost in translation.
Does this lead into a full campaign content pack?
Yes. Many clients start here to establish direction, then move into full production. If you want both, message us before ordering and we will structure a combined offer.
How fast is delivery?
DIRECTION delivers in 2 days. FOUNDATION and SYSTEM deliver in 3 days. Rush delivery is available — message us before ordering to confirm your timeline.
Why upgrade to Standard or Premium?
Standard adds a written creative brief. Your direction arrives documented so any photographer, designer, or content team can execute without additional explanation. Premium adds platform notes so you know exactly how to apply the direction across Instagram, OOH, and editorial.
Is this AI-generated work?
The moodboard is curated and art directed by a human creative director, me. Every reference is selected with intent, not assembled by algorithm. The thinking is the product.
