I will write oped, column or opinion piece

I'll write an op-ed, opinion piece or column that represents the strong, informed and focused opinion of you or your organisation on an issue of relevance to a targeted audience in order to project your voice and sway opinion.

It will be brief, to the point, and provide information as well as express a point of view. 

It will be told from a first-person perspective if your personal experience makes an essential contribution to the point being made or to project the voice of your organisation.

It will contain a hook and an argument that will be tied to it. Then reasons or evidence will be presented and solutions proffered.