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I will pixel tracking audit data discrepancy fix ecommerce ads reporting accuracy
About this Gig
Stop Making Decisions On Broken Data Get Your Tracking Fixed And Trust Your Numbers Again
If your pixel tracking is even slightly broken, every decision based on your ad reporting is wrong. You could be scaling a campaign that's losing money, or killing your best performer because the numbers don't match reality.
Most store owners don't find out until they've wasted thousands on the wrong decisions. I audit, fix, and rebuild pixel tracking so your reporting reflects what's actually happening, not a distorted version of it.
What you get:
- Full pixel tracking audit across ad platforms and website
- Root-cause diagnosis of data discrepancies
- Facebook Pixel and Conversions API setup or repair
- Google Analytics and Tag Manager configuration fix
- Server-side tracking for post-iOS14 accuracy
- UTM tagging cleanup for accurate channel credit
- Clear before-and-after reporting
This isn't a generic "reinstall the pixel" fix. I trace the real source duplicate events, misfired triggers, attribution windows, server-client mismatches and fix it at the root.
Tired of platforms telling you different stories? Let's get your data telling the truth.
FAQ
How do I know if my tracking is actually broken?
Common signs: your ad platform shows more conversions than your store's actual orders, Google Analytics and Facebook Ads Manager show wildly different numbers, or your ROAS looks too good (or too bad) to be true. If any of that sounds familiar, an aud
Which platforms do you work with?
Facebook/Meta, Google Ads, Google Analytics (GA4), Google Tag Manager, and Taboola. If you use a different platform, message me first to confirm compatibility.
Will this fix my past data, or only going forward?
This fixes tracking going forward. Historical data that was recorded incorrectly generally can't be retroactively corrected, but accurate tracking from this point on means reliable decisions moving forward.
Do you need access to my ad accounts?
Yes, I'll need appropriate access levels (analyst or admin, depending on the platform) to audit and implement fixes. Full access requirements are listed below.
What causes most tracking discrepancies?
Duplicate event firing, misconfigured attribution windows, missing server-side tracking post-iOS14, and incorrect UTM parameters are the most common culprits I find.
How long until I see accurate numbers after the fix?
Most fixes take effect immediately, though some platforms take 24-48 hours to fully reflect corrected data in reporting dashboards.
Do you guarantee the discrepancy will be fully resolved?
I guarantee a thorough audit and proper implementation of tracking best practices. Some discrepancy is normal even with perfect tracking (platforms use different attribution models), but the gap will be significantly reduced and explained.
Can you set up tracking from scratch if I don't have any?
Yes, this service covers both fixing broken existing tracking and setting up new tracking correctly from the start.
What if my discrepancy is coming from a bug rather than a tracking configuration issue?
If during the audit I find the issue is a website/technical bug rather than a tracking configuration problem, I'll flag it clearly so you know what needs developer attention versus what I can resolve directly.
What do you need from me to get started?
Platform access, current tracking setup details, and a description of the discrepancy you're seeing. Full list below.
