I will fix ga4 funnels and conversions that do not make sense

United Kingdom

I speak English

GA4 and GTM Specialist in fixing broken analytics

I help businesses fix GA4 and Google Tag Manager setups that look wrong, inconsistent, or misleading. Many GA4 problems aren’t caused by missing events, but by incorrect assumptions about how GA4 rec...
About this Gig

If your GA4 funnels, conversions, or reports do not match what is actually happening on your site, you are not alone.

Many GA4 issues are not caused by missing events, but by incorrect assumptions about how GA4 reconstructs sessions, funnels, and conversions. This often results in data that looks technically correct, but is misleading or unusable.

This commonly shows up as:

  • Funnel steps that drop users who clearly continued
  • Abandonment rates that feel inflated or unrealistic
  • Conversion numbers that do not align with Google Ads or backend data
  • Confusing differences between GA4 reports and expectations

I specialise in diagnosing GA4 and Google Tag Manager setups where tracking exists, but the data does not reflect real user behaviour.

What I do differently:

  • I do not just check whether events fire
  • I check whether the data makes sense in GA4
  • I review event timing, session reconstruction, and funnel logic

This service is best suited for sites where GA4 is already implemented, but the insights cannot be trusted.

This service focuses on GA4 analysis and configuration issues. It does not include installing new ecommerce events or ad pixels.