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I will develop a powerful brand strategy for d2c and luxury brands
Devika
About this gig
A beautiful brand isn't enough anymore.
The strongest brands win because they know exactly who they are, who they're speaking to, and why customers should choose them over everyone else.
I help founders, startups, and growing businesses build brands with clarity, distinction, and long-term relevance.
Whether you're launching a new venture, repositioning an existing business, or struggling to stand out in a crowded market, I'll develop a strategic foundation that guides you.
What You Will Receive
-Brand Discovery & Research
-Competitor & Market Analysis
-Target Audience Definition
-Customer Personas
-Brand Positioning Strategy
-Brand Purpose, Vision & Values
-Brand Messaging Framework
-Tone of Voice Recommendations
-Key Differentiators & Value Proposition
-Visual Strategy
-Logo Design
-Brand Elements
-Stationary and Packaging Mock-ups
-Brand Application Across Digital and Physical Platforms
Why Work With Me?
I don't believe in generic templates or surface-level branding.
Every recommendation is rooted in business objectives, customer psychology, market realities, and long-term brand building.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Devika
Devika
Branding, Creative Strategy, Offline Experiences
- FromIndia
- Member sinceDec 2023
- Avg. response time1 hour
Languages
English
I'm the founder of Trellis, a branding and creative studio that helps businesses build memorable brands through strategic design and high-impact marketing assets.
From brand identities and packaging to pitch decks, social media creatives, brochures, presentations and campaign assets, we create thoughtful design solutions that elevate perception and drive business growth.
Clean strategy. Exceptional design. Meaningful results.
My Portfolio
FAQ
What is included in your brand strategy service?
My brand strategy service includes market analysis, target audience definition, brand personas, brand positioning, messaging, value proposition, tone of voice, visual identity strategy. I help define not only what your brand stands for, but also how it should look, sound, and be experience.
Who is this service best suited for?
This service is ideal for startups, founders, D2C brands, luxury brands, service businesses and companies looking to launch, reposition, or strengthen their market presence.
How is brand strategy different from brand identity design?
Brand strategy defines who your brand is, who it serves, and how it should be positioned in the market. Brand identity design focuses on visual elements such as logos, colours, typography and packaging. Strategy comes first.
What information do you need from me to get started?
I'll need basic information about your business, products or services, target audience, competitors, goals, challenges and any existing branding materials. A detailed questionnaire will be provided to gather this information.
Why should I invest in brand strategy before marketing?
Without a clear strategy, marketing efforts often become inconsistent, inefficient and scattered. A strong brand strategy creates clarity, improves customer perception, strengthens messaging and provides a foundation for all future marketing and growth initiatives.
