I will design a brand kit, brand book and visual identity


About this gig
Need a brand kit that makes your business look established instead of improvised?
I'm Erica with 7+ years building brand identities for founders tired of mismatched logos and guessing at their own colors.
You don't just get a logo file. You get a complete visual identity your web designer, printer and social manager can all follow without asking you a single question.
What's inside:
- Logo concepts plus horizontal, vertical and black/white variations
- Color palette with HEX, RGB, CMYK and Pantone codes
- Typography system with pairings and sizes
- Brand book PDF with usage rules and do's and don'ts
- Social media kit and stationery on higher packages
- Source files: AI, EPS, SVG, PDF, PNG
Why work with us:
- 7+ years, a studio team, not a one-person side hustle
- Every kit tested where it lands: print, web, packaging, signage
- Files named and organized so nothing gets lost six months later
- Scroll the gallery. The work says more than this paragraph ever will
Not a fit for mascots or hand-drawn illustration. We do clean, modern, minimal.
Message us your business name and what you sell. We'll tell you exactly which package fits before you order.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Erica
Graphics Designer
- FromPakistan
- Member sinceMar 2021
- Last delivery4 years
Languages
English
FAQ
What exactly is in a brand kit, and how is it different from just a logo?
A logo is one file. A brand kit is the whole visual identity: logo plus every variation, your exact color codes, your typography system, and a brand book that documents how to use all of it. You can hand it to any designer and they'll know what to do.
How many pages is the brand book?
8 pages on Starter, 15 on Pro, 30 on the Full Visual Identity Suite. If you need more — photography direction, extended iconography, patterns - the Extended Brand Book add-on adds 15 pages for $40.
What do you need from me before you start?
Your business name, what you sell, who you sell to, and 3–5 examples of brand styles you like. If you already have brand colors or a font you're attached to, send those too. That's it.
Do I get the source files?
Yes on Pro and Premium - AI, EPS, SVG, PDF and PNG, organized and named. Starter ships vector SVG plus PNG and JPG; if you need fully editable AI and EPS on Starter, add Source Files for $25.
How long does a full brand identity take?
3 days for Starter, 5 for Pro, 7 for Premium. Need it sooner? Quick Delivery gets it to you in 24 hours. We'd rather beat a deadline than scrape one.
What if I don't like any of the logo concepts?
Then we keep going. Pro and Premium include unlimited revisions. Starter includes 3. In seven years we've never had a project we couldn't land — but tell us early what's not working, not at the end.
Can you match a brand style guide I already have?
Yes. Send us what exists and we'll build the rest of the identity around it, or clean it up and document it properly. Rebrands and partial rebrands are a large part of what we do.
Do the brand guidelines cover social media and print?
Both. Every kit is checked against real use - web, print, packaging, signage. Pro includes a social media kit for 4 platforms; Premium covers 6 platforms plus post templates and full stationery.
What don't you do?
Mascots, hand-drawn illustration and heavily ornamental styles. Studio X works in clean, modern, minimal directions. If that's not the look you're after, we'll tell you upfront rather than take the order.
Which package should I pick?
If you just need a logo and basic colors, Starter. If you're actually launching and need something you can build a website and socials on, Pro - that's where most buyers land. If you're printing, packaging or hiring other designers, Premium. Message us and we'll tell you honestly.

