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I will setup meta conversion API capi and fix facebook pixel tracking
Digital Operations AI Strategy Architect
Digital Operations & AI Strategy Architect
I help brands master the intersection of data, search, and AI. With a background in Federal IT and data validation at CloudFactory, I build the "machine-rea...
About this Gig
Are your Facebook Ads underreporting? > With iOS 14+ and modern ad-blockers, standard browser pixels are losing up to 40% of your data.
I will implement the Meta Conversion API (CAPI) to send data directly from your server to Meta. This ensures 100% event matching, lower Cost Per Action (CPA), and accurate attribution.
What I will do:
- Setup Meta Pixel & Conversion API (Server-side).
- Improve Event Match Quality scores.
- Deduplicate Browser and Server events.
- Verify Domain and Setup Aggregated Event Measurement.
- Fix "Pixel Not Tracking" errors.
Stop wasting ad spend on blind data. Lets get your tracking 100% accurate today.
FAQ
Q: What is the main benefit of Meta CAPI over a regular Pixel?
A: Standard Pixels live in the browser and are often blocked by iOS privacy settings and ad-blockers. CAPI (Conversion API) sends data directly from your server to Meta, recovering up to 30–40% of "lost" data and improving your ad targeting.
Q: Will this cause double-counting of my conversions?
A: No. I implement Event Deduplication using unique Event IDs. This tells Meta that the "Purchase" from the browser and the "Purchase" from the server are the same action, ensuring your reports stay 100% accurate.
Q: Do I need a specific server for this?
A: For most Shopify or WordPress users, we can use built-in gateways. For custom sites, we may use a Cloud Server (like Stape or Google Cloud). I will recommend the most cost-effective version for your traffic volume.
Q: How do you improve the "Event Match Quality" score?
A: I set up Advanced Matching by sending hashed customer data (like email or phone) securely to Meta. This helps the algorithm find exactly which user clicked your ad, even if they are on an iPhone.
Q: Can you fix my "Pixel Not Tracking" errors?
A: Yes. Part of my service includes a full diagnostic to find out why your events are failing and re-mapping them correctly for the 2026 API standards.
