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$
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I will build your pricing strategy and margin model to increase profit
Pricing Strategy and Financial Modeling Consultant, former EY New York, MBA
I help founders and small businesses make money decisions with numbers instead of gut feel.
Former Senior Consultant in Pricing Strategy at EY New York. MBA from Simon Business School (pricing and an...
About this Gig
Most businesses set prices once, using cost-plus or a competitor's number, and then quietly lose margin through discounting. I run a structured pricing teardown using the analytical approach of management consulting, sized for small businesses, e-commerce and SaaS.
Scope of analysis:
Price architecture and Good-Better-Best tiering.
Competitive benchmarking and price-value mapping.
Discount and promo leakage (price waterfall: list price to pocket price).
Unit economics: COGS, contribution margin and AOV by SKU or plan.
Bundling, anchoring and psychological price points.
Willingness-to-pay and price sensitivity signals.
Deliverables: an executive summary, quantified opportunity sizing with transparent assumptions, prioritised recommendations on an impact-vs-effort matrix, an editable margin model, and a live readout call.
Why me: former EY New York Senior Consultant in pricing strategy; MBA from Simon Business School (pricing and analytics); engineer from BITS Pilani. I also run my own DTC brand, so recommendations are practical, not theoretical.
Findings are evidence-based estimates, not guaranteed revenue. Everything you share stays confidential; NDA on request.
Business type:
Startups
•
SMBs
Industry:
Beauty & cosmetics
•
E-Commerce
•
Fashion & apparel
FAQ
What do you need from me to start?
Your current price list, unit costs (COGS, shipping, payment fees), last 3 to 6 months of sales by product or plan, your discount and promo history, and 3 to 5 competitors you watch. A spreadsheet export or a rough list is fine.
Can you guarantee a revenue or margin increase?
No, and be wary of anyone who does. I give you quantified, evidence-based estimates with every assumption shown, plus a test plan so you can validate the changes on real customers before rolling them out.
Does this work for SaaS or services, not just products?
Yes. The same frameworks apply to subscription plans, service packages and B2B price lists: tier design, discount discipline, value metrics and willingness to pay. Tell me your model in the requirements and I will adapt the analysis.
