I will create your china ecommerce market entry strategy

I help Western brands enter China's eCommerce market with a clear strategy, the right platform mix, and a realistic launch roadmap, based on 10+ years of hands-on experience running digital operations in China and APAC.

Most recently as Head of Digital Technology at Toys"R"Us China, I built the company's full eCommerce presence from scratch across 8 platforms including Tmall, JD, Douyin, Meituan, and Xiaohongshu, delivering a 239% GMV increase over three years.

What you get:

• Platform selection tailored to your category and budget (Tmall vs JD vs Douyin vs WeChat)
• Competitive landscape overview for your sector in China
• Channel prioritization and phased launch roadmap
• Key operational requirements: logistics, payments, customer service, compliance
• Practical next steps you can act on immediately

This is not a generic report. It is a strategy built around your brand, your product, and your realistic budget for China.

I work in English, Mandarin, and Italian, which means I can bridge your Western team and Chinese operations without anything getting lost.

To get started, share your brand overview, product category, and target customer. I will take it from there.