I will set up ga4 google tag manager server side tracking

Google Analytics 4 (GA4) is the latest version of the popular web analytics platform offered by Google. It provides advanced insights and measurement capabilities for tracking user behavior, analyzing data, and gaining valuable insights into user engagement, conversion, and retention across websites

Google Tag Manager is a free tag management system offered by Google that allows website owners and marketers to easily manage and deploy tracking tags and other code snippets on their websites or apps. It simplifies the process of adding, updating, and managing tracking codes, such as GA4, FB Pixel

GA4 server-side tracking is a method of collecting data from a website or app on the server side, rather than the client side. It involves using server-side containers in Google Tag Manager to send data directly to Google Analytics 4, allowing for more accurate and reliable data collection, improved

GA4 server-side tracking offers several benefits, including improved data accuracy, enhanced data privacy, and increased flexibility in data collection. By collecting data on the server side, it helps to minimize issues such as ad blockers and data discrepancies, and provides more reliable insights

Yes, It is a paid solution you will have to buy server from Google Cloud Platform. However GCP provide trial/credit as well.

GA4 server-side tracking and Google Tag Manager can work in tandem to optimize data collection and management. Server-side containers in Google Tag Manager can be used to configure and send server-side events and parameters to GA4, allowing for seamless integration.

Enhanced e-commerce tracking in GA4 allows businesses to gain deeper insights into their online sales and marketing performance. It provides detailed data on product impressions, clicks, detail views, add to cart, and purchase events. This data can be used to optimize marketing campaigns etc