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I will create a cohesive brand identity and brand board


About this gig
Your brand is often the first impression potential customers have of your business. A cohesive visual identity helps build trust, recognition, and consistency across every customer touchpoint. This service is designed for entrepreneurs, small businesses, creators, coaches, ecommerce brands, and startups looking to establish or refine their visual identity. Unlike simple color palette or mood board services, this process begins with understanding your business, audience, and goals. You'll provide information about your business, website, social media accounts, products or services, and the audience you want to attract. From there, I will develop strategic visual directions tailored to your brand. Complete a short brand questionnaire, share your website, social media accounts (if available), describe your target audience and business goals, and provide 3 words that describe your desired brand personality. Based on this information, I will create visual brand directions for your review. You'll select your preferred direction, and I will refine it into a cohesive brand identity. Deliverables may include a brand board, color palette, typography recommendations, visual identity guidance
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Sara
Business Development and Branding Specialist
- FromUnited States
- Member sinceMay 2026
Languages
English, French
FAQ
What information do you need to get started?
Please provide your website (if applicable), social media accounts, a description of your business, your target audience, and 3 words that describe your desired brand personality.
What if I don't know what colors or aesthetic I want?
That's perfectly fine. My process is designed to help you discover a visual direction based on your business, audience, and goals. I will present curated options for you to choose from.
What is a brand board?
A brand board is a visual guide that may include your brand colors, typography recommendations, aesthetic direction, and inspiration to help create a cohesive look across your business.
Do I need an existing logo?
No. This service can be completed with or without a logo. Logo design is available as an add-on if needed.
Can you create branding for personal brands as well as businesses?
Yes. I can work with entrepreneurs, creators, coaches, influencers, ecommerce brands, startups, and small businesses.
Can you help with larger branding projects?
Yes. If you need a more extensive branding package, multiple sub-brands, or additional deliverables, please contact me before ordering.

