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English
$
USD
I will create a brand strategy and positioning for your consumer brand
Ethan H
About this gig
Strong brands are built on decisions, not vibes. I am a creative director who has built consumer brands from zero: Nebula Padel Club went from 0 to 500+ members in 90 days, and my Big Half campaign work helped sell the event out a month early. I will work out who your brand is for, what it stands for, and how it should speak - then turn that into a strategy you can actually use. Basic gives you the positioning on a page. Standard builds the full strategy: audience, positioning, messaging. Premium adds campaign hooks and activation ideas so you can launch with it. Message me before ordering if you are unsure which package fits.
Get to know Ethan H
Ethan H
Creative director for D2C and consumer brands
- FromUnited Kingdom
- Member sinceApr 2022
- Avg. response time1 hour
Languages
English
Creative director for D2C and consumer brands. I build brand identity, brand strategy and cultural strategy that becomes campaigns people actually care about.
Led the brand identity for The Big Half with London Marathon Events - general-sale tickets sold out a month ahead of target. Built Nebula Padel's community from 0 to 500+ members in 90 days. Brand identity and creative strategy for Soulfull and Finy at Kreate.
Good product, story not landing? That's exactly what I fix.
My Portfolio
FAQ
What is included in a brand strategy?
Core positioning (what you stand for, who it is for, why it wins), audience definition, and messaging direction. Standard adds audience personas and a SWOT; Premium adds a full action plan, consulting session and rollout roadmap.
Do you work with startups and new brands?
Yes - pre-launch positioning is some of my most common work. Starting before launch means you build on strategy from day one instead of paying to fix it later.
What is the difference between brand strategy and brand identity?
Strategy is the thinking - positioning, audience, message. Identity is how it looks and sounds. This gig is the thinking; my brand identity gig covers the design.
Can you work with an existing brand, not just new ones?
Absolutely. Repositioning existing consumer brands is the core of my work - The Big Half was exactly that.
What do you need from me?
Your website and social links, plus a quick conversation about where the business is heading. The brief form covers everything else.
