I will create your startups brand foundation and messaging strategy
Brand Growth and Business Strategist for Startups
About this Gig
Your brand isn't your logo. It's the reason someone chooses you over the next business offering something similar. Yet many startups jump straight into visuals without first defining that reason.
I help founders build the strategic foundation their brand stands on: clear positioning, a voice that sounds like a real person, and messaging that stays consistent across your website, pitch, marketing, and everyday conversations.
This isn't a logo or visual design gig. It's the strategic groundwork that gives your visual identity, website, and marketing a clear direction instead of leaving them to guesswork.
What you get:
- A specific, differentiated positioning statement
- Messaging pillars and tone of voice guidance
- A competitor brand audit and differentiation direction
Premium: A complete brand guidelines document for your designer, co-founder, or team
My background spans brand and business strategy across luxury, lifestyle, travel, and startups, including building two ventures of my own, EcoLingo and Vita Mobilis.
If your brand feels like it's missing a spine, let's build one.
My Portfolio
FAQ
Q: Does this include a logo or visual design?
No, this gig is the strategic and written foundation. I don't design logos, but everything here is built to make that work easier and sharper once you're ready for it.
Q: I already have a logo and colors, is this still useful?
Yes, often more useful. A lot of startups have visuals before they have positioning. This fills that gap and can even reveal that your current visuals don't match what you actually stand for.
Q: What if I need this plus a website and business plan?
That's my Venture Launch package. Message me directly, and I'll put together a scoped quote instead of three separate orders.
