I will write your startups business plan and brand strategy
Brand Growth and Business Strategist for Startups
About this Gig
Most founders don't need a logo first; they need positioning that's actually defensible before they spend money on branding or a website.
I help early-stage founders and solopreneurs get clear on how to position their business: what makes it different, who it's actually for, and how to say that in a way that gets people to pay attention.
This isn't generic branding advice. I look at your market, your closest competitors, and where the real gap is, then give you a positioning statement and messaging direction you can use right away in your pitch, your website, or your marketing.
What you get:
- A clear-eyed review of your current positioning
- Competitive context: what others in your space are saying, and where you can stand apart
- A working session to talk it through, not just a document dropped in your inbox
My background spans brand and business strategy for luxury, lifestyle, and startup ventures, including founding two of my own (ecolingo.org, vitamobilis.health). I know what it's like to sit on your side of the table.
If you're not sure your positioning is landing, let's fix that first.
My Portfolio
FAQ
Q: What do I need to provide before we start?
A short description of your business or idea, and anything you already have: a name, early branding, or notes on who you think your customer is. Nothing needs to be polished.
Q: Is this useful if I haven't launched yet?
Yes, this is actually the ideal time. Getting positioning right before you build a brand or website saves you from redoing work later.
Q: What if I need more than positioning, like a full business plan or brand identity?
Check out my other gigs, or message me directly. This Sprint often works well as a first step before a fuller Brand Foundation or Business Case engagement.

