I will develop your brand positioning, messaging and customer strategy


About this gig
Is your brand attracting the wrong audience, blending in with competitors, or struggling to explain why customers should choose you?
Your brand needs more than a catchy slogan. It needs clear positioning and messaging that tells the right people who you are, what you offer, and why you are different.
I will develop a focused brand positioning and messaging strategy designed around your business, audience, competitors, and goals.
Depending on your package, I can deliver:
- Ideal customer & target audience
- Customer pain points and needs
- Competitor positioning analysis
- Brand positioning statement
- Unique value proposition
- Brand differentiation strategy
- Brand voice & personality
- Key brand messages
- Messaging pillars
- Brand story direction
- Customer-facing tagline ideas
- Strategic recommendations
Whether you're launching a new business, repositioning an existing brand, entering a competitive market, or struggling to connect with customers, you'll receive a clear strategy you can use across your website, social media, marketing, and sales materials.
Let's turn your brand into a clear message your ideal customers can understand and remember.
Get to know Emily
Helping Brands Get Seen Understood and Trusted
- FromUnited Kingdom
- Member sinceJun 2026
- Avg. response time1 hour
Languages
English, French, German
My Portfolio
FAQ
What is the difference between brand strategy and brand positioning?
Brand strategy covers the broader direction of your brand, while positioning focuses on how your brand should be perceived and differentiated in the market.
Can you help if I don't know my target audience?
Yes. I can help identify and define your ideal customer based on your business, offer, market, and competitors.
Will you analyze my competitors?
Yes. Competitor analysis is included in the Standard and Premium packages to identify positioning gaps and opportunities.
Can this strategy be used for a personal brand?
Absolutely. The service can be adapted for entrepreneurs, coaches, consultants, creators, professionals, and other personal brands.
Do you provide a final strategy document?
Yes. Your completed strategy will be presented in a professional, organized document containing the deliverables included in your selected package.

