Book & eBook Marketing

A website is an essential component of book marketing. It’s an effective, simple way to build a following and increase sales. A website can provide more information about your work and your book, encourage potential readers to purchase your book, and provide your contact details to agents, fans, and wholesale buyers. It can also turn your readers into loyal fans by offering them the chance to learn more about you and your work.

There are many effective online book marketing strategies, including creating a website, using social media, using Amazon book ads. Build a mailing list, do a virtual book reading through Instagram Live or Facebook Live, guest post on relevant blogs, run a book giveaway on social media. Offer free copies to influential book bloggers. The book marketing strategy you choose will depend on the nature of your book as well as your intended audience.

When selling a book on Amazon, you must complete your author page, have a concise and engaging book description, use relevant keywords in the description, have an enticing cover, read Amazon’s rules for selling books, use social media to share the link to your book on Amazon. On the other hand, you must avoid to leave your description or author page blank or incomplete, ignore other book marketing avenues, neglect to promote your book on social media, use an uninteresting or inappropriate book cover, offer free books in exchange for Amazon reviews.

An ebook landing page is essential. Not only does it promote the book itself, it can also generate leads and conversions, which means that it ushers your potential audience towards taking an action (such as purchasing your products or services). If you’re offering a free ebook, for example, you can do it by getting people to sign up for your mailing list. A dedicated landing page amps up your book’s prestige and generates interest.

A marketing channel is a space where you can interact with your potential audience in order to promote your book. There are multiple ebook marketing channels, both online and offline. These include your own blog, guest-posting on someone else’s blog, email marketing, social media, your own podcast or YouTube channel, appearing on someone else’s podcast or YouTube channel, virtual readings or webinars, online courses and workshops, book promotion sites, such as Bookbub.