I will file your trademark in australia incl fees and attorney

Yes, I am a registered trade marks attorney in both Australia and New Zealand.

A registered trade mark is easier to enforce and less expensive to protect than an unregistered trade mark. You can request social media sites or online marketplaces to remove accounts or posts that infringe your trade mark rights. You can register certain domains.

You can register words, logos, phrases, taglines, initials, images, graphics, elements of product packaging, colours, shapes, movement, and smells. The key is that the trade mark is distinctive of the goods or services being provided.

Registering a word trade mark will protect your brand name, whereas registering the logo will protect the overall logo design elements. Businesses often register both to provide the fullest protection of the brand and protect future use of the name.

For the same reason you use an accountant to file your taxes - efficiency and specialist skill. Trade mark law is complex, and applications are time consuming. Self-filers often make mistakes. An attorney provides clear advice, manages the process, and reduces risk.

Before any use of a trade mark, it's important to get a clearance search. This identifies if anyone has already registered or is using the same or a similar trade mark. Clearance checks reduce the risk of trade mark infringement actions which could result in product recalls, rebranding, and damages.