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I will setup meta pixel conversion api and fix gtm server side tracking
Emmanuel Richar
About this gig
Is your ROAS dropping due to broken iOS 14+ tracking, missing browser cookies, or signal loss? Low-tier pixel setups ignore the critical shift to first-party data, costing you vital attribution data.
As an enterprise analytics engineer, I bypass browser-side deficits by building bulletproof data pipelines directly from your server to Meta.
Technical Architecture Deliverables:
- Complete Meta Pixel & Conversion API (CAPI) server-side orchestration.
- Cloud instance provisioning via Google Tag Manager (GTM) using Stape or GC
- Advanced Event Deduplication using high-intent data parameters to eliminate double-counting.
- E-commerce framework schema maps tailored for Shopify, WooCommerce, or custom funnels.
- High Event Quality Match Scores by passing clean hash data securely.
Ready to restore 100% ad platform attribution data? Secure your technical consultation today.
Get to know Emmanuel Richar
Emmanuel Richar
Facebook, Instagram Ads Specialist Meta Ads Campaign Manager
- FromFrance
- Member sinceMay 2026
- Avg. response time1 hour
- Last delivery1 week
Languages
English
I'm a Facebook & Instagram Ads Specialist dedicated to helping businesses grow through strategic Meta advertising. I create, manage, and optimize campaigns that increase brand awareness, generate quality leads, and drive sales. From Meta Business Manager setup to audience targeting and campaign optimization, I deliver tailored solutions with clear communication, timely delivery, and a results-focused approach. Let's grow your business together.
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FAQ
How do you handle event deduplication between the browser and server pipelines?
I pass matching unique event IDs (e.g., event_id parameter) synchronously through both browser and cloud server configurations via GTM, allowing Meta to accurately merge duplicate payloads and prevent inflated conversion metrics.
Will server-side tracking fully bypass iOS 14+ restrictions and ad-blockers?
Yes. By mapping tracking tags to a custom first-party subdomain (e.g., tracking.yourdomain.com), data bypasses standard ad-blocker filters and Safari's ITP, routing data securely to Meta’s API endpoints.
What is the benefit of targeting a high Event Quality Match Score?
Higher match scores give Meta's algorithm more user identifiers (hashed email, phone, external ID). This improves audience matching accuracy, lowers your CPA, and stabilizes your target attribution modeling
Do you configure custom event properties for e-commerce tracking?
Absolutely. Every dynamic event (such as Purchase or AddToCart) is engineered to pass rich data arrays, including granular parameters like value, currency, content_ids, and content_type for exact catalog matching.
