I will create a unique advertising campaign concept for your brand


About this gig
I help brands turn briefs into bold, original advertising campaign concepts designed to stand out in a crowded market. I develop the idea behind the campaign and translate it into a clear, compelling concept you can actually use as the foundation for real-world advertising. I specialise in OOH (out-of-home), experiential marketing, and attention-grabbing brand campaigns, but the thinking is adaptable across digital, social, and integrated campaigns.
Every concept is built from scratch around your brand, your audience, and your objective.
What you will receive:
- A fully developed campaign concept tailored to your brand
- Visual mockups to help bring the concept to life
- Strategic rationale explaining the thinking behind the idea
- Suggestions for how the concept could extend across channels
How it works:
- You share your brand, product, or campaign objective
- I develop a creative direction and concept from scratch
- I translate the idea into a clear, visualised campaign blueprint
- You receive a ready-to-use concept you can present or develop further
Gig workflow
These are the steps we’ll follow to complete your project.
- Basic Package.
- Video meetup
We'll meet (Zoom) to discuss your project.
- Research
I’ll do research based on your needs.
- Marketing Strategy
I'll create a marketing strategy for your business.
- First draft
I'll prepare a first draft of the delivery.
- Modifications
I'll modify assets based on your feedback.
These are the steps we’ll follow to complete your project.
Get to know Ester Sct
Campaign Concept Developer and Creative Strategist
- FromItaly
- Member sinceJun 2026
- Avg. response time3 hours
Languages
Spanish, Italian, English, Portuguese, French
FAQ
What exactly will I receive?
You will receive a complete campaign concept including the core idea, creative direction, campaign messaging, visual mockups, and strategic rationale explaining the thinking behind the concept.
Can I request revisions?
Yes. One revision round is included to refine and adjust the concept based on your feedback.
What types of brands do you work with?
I work across a wide range of industries, so I'm open to discussing concepts for different kind of brands.
Will I be able to use the concept commercially?
If you intend to fully execute or commercially scale the concept, this can be discussed separately as a higher-level collaboration.
How detailed are the visual mockups?
The visuals are designed to clearly communicate the idea and creative direction. They are conceptual rather than production-ready assets, and serve to help you visualise how the campaign could come to life.
Can I request more than one concept?
This gig includes one fully developed campaign concept. If you need multiple directions, I would recommend placing separate orders.
What am I actually paying for?
You are commissioning my creative thinking and intellectual property.

