I will create professional positioning brand guidelines and brand style guidelines


About this gig
I help startups, small businesses, coaches, personal brands and ecommerce sellers turn inconsistent visuals into clear brand guidelines that make every touchpoint look and sound like one trusted brand.
What you get:
- Brand positioning, mission, vision and core values
- Target audience persona
- Brand voice and tone of voice guide
- Logo usage rules, clear space and misuse examples
- Color palette with HEX, RGB and CMYK codes
- Typography hierarchy and font pairing
- Imagery and iconography direction
- Print-ready brand style guidelines PDF and editable Canva file
How I work:
You fill a short brand discovery questionnaire. I research your market, define your positioning, then design your branding guidelines and deliver a brand book.
Why choose me:
Most sellers only design. I combine brand strategy with design, so your brand style guidelines show what your brand stands for, not just how it looks. Your team can follow it with zero guesswork.
I take only a few brand projects each week to protect quality, and slots fill fast. Every day without brand guidelines costs you trust and sales.
Order now and lock in your slot today!
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Esther Olalere
Reliable Virtual Assistant: Sales, Growth, Marketing, and Social Media
- FromUnited Kingdom
- Member sinceSep 2026
- Avg. response time1 hour
- Last delivery5 days
Languages
English, Spanish, Dutch, French
FAQ
What is the difference between brand guidelines and a brand style guide?
Brand guidelines cover your full brand: positioning, values, voice and visuals. Brand style guidelines focus mainly on the visual rules like logo, colors and fonts. My packages combine both so your brand is clear inside and out.
What do you need from me to get started?
Your logo files, any fonts or colors you already use, and answers to my brand discovery questionnaire. Competitor names and examples of brands you admire help me create sharper branding guidelines for you.
Do I need a paid Canva account to edit the file?
No. A free Canva account lets you open and edit your brand style guidelines. Some premium fonts or elements may require Canva Pro, and I'll let you know before using any.
Can you update or redesign my existing brand guidelines?
Yes. Send your current guide and I'll audit it, fix gaps and inconsistencies, and refresh it into
Which industries do you create branding guidelines for?
I work across industries including healthcare and clinics, beauty, coaching, ecommerce, tech startups, publishing, restaurants and service businesses. Every set of branding guidelines is tailored to your market and audience.
