I will set up server side tracking for meta conversions api and google ads

You have to provide the below access- 1. Tag Manager access (If you have, If not I will create GTM and will give you admin access) 2. Google Analytics 4 Access (If you have, If not I will create GA4 Account and will give you admin access) 3. WordPress or Shopify Access (For Enable Data Layer)

GA4 is the latest version of Google Analytics. It's designed to provide more in-depth insights into user behavior, with a focus on cross-platform and cross-device tracking. It offers event-driven tracking, more robust user engagement metrics, and enhanced reporting features.

Setting up Google Analytics 4 involves creating an account, a new property for your website, and adding the tracking code to your website's code. Data can take up to 24 hours to start flowing.

Upgrading to GA4 is recommended as it offers more advanced tracking capabilities, improved user experience analysis, and supports future data privacy requirements. Google is also likely to phase out Universal Analytics in the long term, making GA4 the preferred option.

Google Tag Manager is a tag management system that simplifies the process of adding and updating tags on your website. It works seamlessly with GA4 by allowing you to manage and deploy tracking codes and other tags without needing to modify your website's code directly.

You can access and analyze data in GA4 through the Google Analytics interface, where you can create custom reports, view real-time data, and gain insights into user behavior, conversions, and more.

Yes, both GA4 and GTM can be implemented in mobile apps. You can set up mobile app tracking using the Firebase SDK and GTM for mobile apps, making it possible to collect and analyze user data from your app.