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Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audienceand, ultimately, to drive profitable customer action.
Social Media Marketing (SMM): Using social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) to promote products/services, engage with customers, and build brand awareness.
Pay-Per-Click (PPC) Advertising: Running paid advertisements on search engines and other platforms where you pay a fee each time your ad is clicked. Google Ads and Facebook Ads are common examples.
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