I will do social media manager

Content should make someone think:

These therapists understand what I'm actually going through, and I could see myself talking to them.

That means combining:

Relatable therapy education

Short therapist led videos

Common everyday struggles

Relationship and communication content

Anxiety/overthinking content

Parenting/family topics

Life transitions

Behind the scenes therapist personality

Occasional practice/team content

Clear but non pushy invitations to book

3. Instagram strategy

For Instagram, I would use approximately 3 content pillars:

Pillar 1 Relatable mental health education

5 signs you're emotionally burnt out

Why you keep overthinking conversations

3 signs you may need better boundaries

What anxiety can look like when you're still functioning

Things people with perfectionism often say

Pillar 2 Therapist perspective

This is particularly important because your website has several therapists with different specialties.

Examples:

I'm a therapist, and here's what I wish more parent