I will monthly donor emails monthly giving email series

monthly donor emails | monthly giving invite | recurring donor welcome | monthly donor update | card update email | monthly giving club emails

Monthly donors are often a small charity's steadiest income, yet many only hear from the charity when a card fails. Short, regular updates remind them why they signed up.

WHAT YOU GET:

• An invitation that explains monthly giving in plain words
• A welcome that makes new monthly donors feel part of something
• Short updates showing what a month of gifts paid for
• A friendly email for when a card expires or is declined
• A yearly note asking whether to raise the amount, with no pressure
• Advice on how often to write without wearing donors out

WHERE MOST MONTHLY GIVING EMAILS FAIL:

• Monthly donors get the same urgent appeals as everyone else.
• Card problems are handled with a cold system message.
• Nobody tells them what their steady support has built.

I treat monthly donors as insiders and write them updates, not appeals. 

Tell me how many monthly donors you have today and I will suggest the first email I would write for them.