I will run meta lead generation ads with a fee per qualified lead

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Peter L.

About this gig

Meta Facebook and Instagram lead generation media buying for legal, home, insurance, finance, healthcare and education, from a $2M OG Oxford-educated media buyer.


Performance fees: $3, $5 or $10 per qualified lead by vertical. Exact niche fees are in the FAQs and PDF. Example: 100 qualified solar leads = $500 performance fee, separate from Meta spend.


Your images/videos, remade ads or new creatives, with hook research, scripts and copy included in the agreed scope.

Lead forms or qualification funnels, Pixel, CAPI, CRM/webhook integration and deduplication.

GoHighLevel, LeadsHook, Heyflow, Perspective and Ringba where relevant.

Your account or an authorised managed setup, partner access and full spend visibility.

Meta budgets $5,000-$1M/month. Realistic KPIs; need-to-know baselines.


Billable leads use the agreed qualified-lead event in Meta. Your team owns follow-up and sales. No hourly billing or monthly retainer. Defined Fiverr order scope and price agreed before work; client pays Meta directly.


$1.5M+ personally spent on Meta. Oxford MSc, Chicago Booth Executive MBA, PhD and neuroeconomics postdoc. Jakub Jablonsky Insider Group and Dan Wardrope community member.

Get to know Peter L.

Peter L.

Meta Media Buyer, Ecommerce and Lead Generation

  • FromUnited States
  • Member sinceFeb 2015
  • Languages

    English, Spanish, Polish, Dutch
I have personally spent $1.5M+ on Meta advertising. I run Facebook and Instagram campaigns for ecommerce, specialist lead generation and high-ticket coaching: creatives, hooks, Pixel, CAPI, account setup, testing and scaling. Performance fees are separate from Meta spend, with no hourly billing or monthly retainer. PhD in Persuasive Communication, University of Amsterdam; neuroeconomics postdoc; Chicago Booth Executive MBA; Oxford MSc in Law and Finance. I work in English, Spanish, Polish and Dutch.