I will run meta lead generation ads with a fee per qualified lead


About this gig
Meta Facebook and Instagram lead generation media buying for legal, home, insurance, finance, healthcare and education, from a $2M OG Oxford-educated media buyer.
Performance fees: $3, $5 or $10 per qualified lead by vertical. Exact niche fees are in the FAQs and PDF. Example: 100 qualified solar leads = $500 performance fee, separate from Meta spend.
Your images/videos, remade ads or new creatives, with hook research, scripts and copy included in the agreed scope.
Lead forms or qualification funnels, Pixel, CAPI, CRM/webhook integration and deduplication.
GoHighLevel, LeadsHook, Heyflow, Perspective and Ringba where relevant.
Your account or an authorised managed setup, partner access and full spend visibility.
Meta budgets $5,000-$1M/month. Realistic KPIs; need-to-know baselines.
Billable leads use the agreed qualified-lead event in Meta. Your team owns follow-up and sales. No hourly billing or monthly retainer. Defined Fiverr order scope and price agreed before work; client pays Meta directly.
$1.5M+ personally spent on Meta. Oxford MSc, Chicago Booth Executive MBA, PhD and neuroeconomics postdoc. Jakub Jablonsky Insider Group and Dan Wardrope community member.
Get to know Peter L.
Meta Media Buyer, Ecommerce and Lead Generation
- FromUnited States
- Member sinceFeb 2015
Languages
English, Spanish, Polish, Dutch
FAQ
Which niches and performance fees apply? (Part 1)
Auto insurance and home insurance ($3 per lead). Health insurance, ACA and Medicare ($3 per lead). Life insurance, term life, IUL, final expense and mortgage protection ($3 per lead). Mortgages, mortgage relief, refinancing, HELOC, reverse mortgages and home equity release ($3 per lead).
Which niches and performance fees apply? (Part 2)
Debt relief, debt consolidation, credit repair and personal loans ($3 per lead). Internet, broadband and junk-car seller enquiries ($3 per lead). Car finance and vehicle leasing ($5 per lead). Solar ($5 per lead). Roofing, windows, doors, flooring, plumbing, irrigation and heat pumps ($5 per lead).
Which niches and performance fees apply? (Part 3)
Bathroom renovation, tubs, showers, home security and home warranties ($5 per lead). Long-distance moving and pre-mover enquiries ($5 per lead). Tax relief, business loans and merchant cash advances ($5 per lead). Clinics, med spas and eligible weight-management services ($5 per lead).
Which niches and performance fees apply? (Part 4)
MVA and personal injury, including slip and fall and dog bite ($10 per lead). Workers' compensation, mass torts, criminal defence and immigration or visa services ($10 per lead). Commercial insurance ($5 per lead). Annuities, retirement reviews, superannuation and Gold IRA ($10 per lead).
Which niches and performance fees apply? (Part 5)
Senior care and motivated home sellers ($10 per lead). MBA, Executive MBA and professional education enquiries ($10 per lead). B2B lead supply: managed IT, accounting, fractional CFO services, M&A and lead-buyer enquiries ($10 per lead).
How are accounts, creatives and media spend handled?
Your account or an authorised managed setup, with agreed permissions and visibility. Supply creatives or agree new images, videos, hooks and copy. Client pays Meta directly. Service fees stay on Fiverr, separately from Meta spend.
What does a billable result mean?
The agreed purchase or qualified-lead event in Meta Ads Manager, using agreed attribution and eligibility rules. We define exclusions before work. Your team owns sales follow-up, appointments and closed-sale tracking. Targets reflect actual campaign conditions.
What is your background?
PhD, University of Amsterdam; neuroeconomics postdoc; Chicago Booth Executive MBA; Oxford MSc. $1.5M+ personal Meta spend. Jakub Jablonsky Insider Group, $1M revenue plaque; Dan Wardrope community.
What does the $5 Basic package include?
One campaign, one agreed event and initial ad/copy setup, delivered within 7 days after access/assets, with one revision. The $5 is payable even with zero results and credited against first performance fees. Ongoing management and fees use separately agreed Fiverr orders. Meta spend is separate.
Which languages and evergreen automation can you support?
English, Spanish, Polish and Dutch. I run a lead-generation business profitable since 2022, generating $20,000/month on autopilot. I can bring evergreen ads, qualification funnels and workflow automation to your campaigns within the agreed scope.

