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English
$
USD
I will design your logo, brand identity and brand strategy
Lalit Leo
Level 2
About this gig
A logo is only the starting point. What actually makes a business recognizable is the identity behind it the colours, the type, the tone, the way it shows up everywhere it's seen. I design logos, brand identities and brand strategy around who your business is and who you're trying to reach. Whether you're starting fresh or fixing up something that already exists, I build a visual direction that fits your business instead of following a template.
Depending on the package, this can include:
- Custom logo design & variations
- Colour palette & typography
- Complete visual brand identity
- Brand guidelines
- Brand strategy & positioning
- Audience & competitor research
- Brand personality, voice & tone
- Mockups & brand applications
- Source, vector & print-ready files
No two brands get the same treatment here the process depends on what your business actually needs.
Got a project in mind? Message me and let's get started.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Lalit Leo
Lalit Leo
Custom Logo, Branding and Social Media Design for Growing Brands
Level 2
- FromIndia
- Member sinceMay 2021
- Avg. response time1 hour
- Last deliveryabout 15 hours
Languages
English, French, Spanish, German
I design logos and complete brand identities for businesses that want to look established from day one. Alongside branding, I create social media post ads and banners that keep your pages consistent and easy to recognize. Every project starts with understanding what a brand needs to say, then building visuals that say it clearly, using clean layouts and colours that actually fit. With 7+ years of experience, I've worked with founders and small businesses who need designs that hold up across every platform.
My Portfolio
FAQ
What is the difference between a logo and a brand identity?
A logo is just one piece of your brand. Brand identity is everything around it — logo variations, colours, typography, visual direction and the guidelines that keep it all consistent.
What is included in the brand strategy package?
The Premium package covers more than just visuals. It can include audience research, competitor analysis, positioning, brand personality, voice & tone, messaging direction, and the full visual identity.
Do you create custom logos from scratch?
Yes, every logo is built from scratch around your business, industry, audience and the direction you want to go in.
What do you need from me to get started?
I'll need your business name, industry and target audience, a short overview of what you do, a few competitors, your preferred visual direction, and any references or ideas you already have in mind.
I don't know what style I want. Can you help?
That's completely fine — most clients don't. I'll look at your brand, audience, competitors and goals, and work out a direction that fits from there.
Will I receive editable/source files?
Yes. Source and vector files are included based on the package you choose, along with the final export formats you'll need.
Can you redesign an existing brand?
Yes. I can refresh your existing identity or reposition it completely — either way, I'll look at what's already working before deciding what to keep.
Do you design brand guidelines?
Yes, brand guidelines come with the Brand Identity and Brand Strategy + Identity packages. They document how your identity should be used so it stays consistent everywhere.
