I will create customer journey maps, buyer personas, UX pain point analysis touchpoints


About this gig
Customer journey mapping, user journey mapping, UX research, buyer personas, user personas, empathy maps, and customer experience (CX) analysis to identify where customers encounter friction.
We create clear journey maps for websites, apps, products, and services, covering awareness, consideration, purchase, onboarding, retention, and loyalty. Maps can show customer actions, goals, emotions, touchpoints, pain points, drop-off risks, and improvement opportunities.
Need a B2B customer journey map, ecommerce customer journey, website user journey, app user journey, customer experience map, buyer journey map, UX journey map, or customer decision journey? We tailor the deliverable to your business and audience.
Depending on your package, we can include buyer persona development, empathy mapping, pain point analysis, and prioritized recommendations. We work from your brief, research, analytics, reviews, or customer feedback and distinguish supplied evidence from assumptions.
Share your product or service, target audience, journey stages, available research, and key questions. Well deliver a visual map your team can use to guide CX and UX improvements.
Get to know Gustavo
Automation Expert
- FromUnited Kingdom
- Member sinceSep 2026
- Avg. response time3 hours
Languages
English, German, Dutch
Other Customer Experience Management (CXM) Services I Offer
FAQ
Can you identify why customers abandon our website or drop off before purchasing?
Yes. We can map the customer journey across key website or app touchpoints to highlight friction, confusing steps, unmet expectations, and potential drop-off points. If you provide analytics or customer feedback, we can use that evidence to strengthen the analysis.
Can you create a customer journey map for my website, app, or ecommerce business?
Yes. We can create a website user journey, ecommerce customer journey map, app user journey, or end-to-end customer experience map based on your product, audience, and business goals.
Can you include buyer personas and empathy maps in the journey mapping project?
Yes. Depending on your package, we can develop buyer personas, user personas, or empathy maps alongside the customer journey map to clarify customer goals, motivations, frustrations, behaviors, and needs.
Our existing customer journey map doesn't reveal what to improve. Can you help?
Yes. We can review the current journey, identify experience gaps and customer pain points, and organize improvement opportunities by priority. Recommendations will reflect the information provided and will distinguish evidence based findings from assumptions.
What do you need to create an accurate customer journey map?
Please share your product or service, target audience, customer journey stages, and any available research, website analytics, reviews, or customer feedback. If some data is unavailable, we can create a hypothesis-based journey map and clearly label assumptions for further validation.

