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I will set up ga4, GTM, meta pixel capi and server side conversion tracking
Matomo Analytics Expert, Web Analyst Tracking Specialist
I'm Naser Aslam, CEO of MatomoExpert.com — Matomo Analytics specialist with 10+ years & 250+ projects worldwide.
I help businesses replace broken or privacy-invasive analytics with Matomo: GDPR-compl...
Level 1
Has met certain performance criteria and shows strong potential in the marketplace.
About this Gig
Is your GA4 missing purchases? Is your Meta Pixel under-reporting conversions because of iOS restrictions? Is your ad spend optimizing on bad data?
Inaccurate tracking is not just an analytics problem - it is a budget problem. When your conversion data is wrong, your campaigns optimize on ghost conversions and your spend goes to the wrong audiences.
I'm Naser, a web analytics expert with 6+ years and 250+ implementations across Europe and North America. I specialize in accurate, complete conversion tracking across GA4, Google Tag Manager, Meta Pixel/Conversion API, and server-side setups for e-commerce, SaaS, lead generation businesses.
What I deliver:
GA4 setup and full configuration - events, parameters, enhanced e-commerce
Google Tag Manager (GTM) - full container structure, all triggers and tags
Google Ads conversion tracking - purchase, lead, call, and micro-conversion events
Enhanced Conversions for Google Ads (first-party data matching)
Meta (Facebook) Pixel setup + Conversions API (CAPI) - client-side and server-side
Server-side tracking via GTM Server Container (Stape or self-hosted)
Cross-domain tracking setup
Google Consent Mode v2 + GDPR-compliant implementation
Clients I’ve worked with
JA Canada
Matomo Specialist for JA Canada, a non-profit delivering financial literacy programs. Set up custom event tracking via Matomo Tag Manager, migrated all tags to a new site, configured engagement events, and resolved pageview data issues. Ongoing analytics support.
Mar 2026
Unwired Networks GmbH
Implemented GDPR-compliant cookieless Matomo tracking with custom dimensions and URL parameter segments to filter captive portal traffic. Migrated WordPress Matomo to self-hosted instance, configured custom events, goals, and form analytics. Integrated Matomo with Claude AI via MCP protocol.
Nov 2024
My Portfolio
Other Web Analytics Services I Offer
FAQ
Do you work with Shopify?
Yes - including Shopify's new checkout extensibility and headless setups. I handle GA4, Meta CAPI, and Google Ads tracking correctly on Shopify without breaking the native analytics.
What is server-side tracking and do I need it?
Server-side tracking sends conversion data from your web server instead of the browser - bypassing ad blockers and iOS restrictions. If you're running paid campaigns and your conversion data feels low, you likely need it. I'll tell you honestly whether it's worth the cost for your setup.
Can you fix my existing broken GA4 setup instead of rebuilding?
Yes. I offer a standalone audit (message me) and targeted fixes. You don't need to buy a full rebuild.
