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I will be your fractional digital strategy and project lead
Hala T.
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About this gig
You have the strategy. You have the people. But who is making everything move forward?
As businesses grow, projects become harder to manage agencies, freelancers, internal teams, deadlines, decisions and competing priorities can quickly create complexity.
I'm a Senior Digital Strategy & Marketing Consultant with 10+ years of international experience. Ive led complex digital transformation and marketing projects for major clients and can step in as your fractional strategic partner and project lead.
WHAT I CAN HELP WITH
- Digital transformation & marketing
- E-commerce & brand projects
- Go-to-market initiatives
- Website & digital projects
- Agency / freelancer coordination
- Roadmaps, milestones & KPIs
MY ROLE
- STRUCTURE - Turn objectives into a clear roadmap.
- PRIORITIZE - Focus resources on what matters most.
- COORDINATE - Align teams, agencies and partners.
- ADVISE - Provide senior-level decision support.
WHY WORK WITH ME?
Ive led 20+ specialists and external partners, managed major client portfolios, budgets and transformation initiatives. Ive also built and operated my own consumer brand, giving me hands-on experience turning strategy into execution with limited resources.
Get to know Hala T.
Hala T.
Senior Digital Strategy and Marketing Consultant
- FromMorocco
- Member sinceJun 2026
Languages
French, English, Spanish, Arabic
I help founders, brands and organizations turn complex business challenges into clear strategies, actionable roadmaps and results. With 8+ years of international experience across Canada and Morocco, I specialize in digital transformation, marketing, brand development, e-commerce and project leadership. My experience spans both agency leadership and entrepreneurship: I’ve led multidisciplinary teams and major client accounts while also building my own consumer brand from the ground up. My approach: understand the business, identify what matters most and make sure things actually move forward.
My Portfolio
FAQ
What does “fractional” mean?
Fractional support means working with me on a part-time basis as an experienced strategic partner, without hiring a full-time senior resource.
Will you manage my freelancers or agencies?
Yes. I can coordinate external partners, clarify responsibilities, track deliverables and help ensure everyone is aligned around the same priorities.
Do you replace a project manager?
My role goes beyond project administration. I combine strategic thinking, project leadership and stakeholder coordination to help ensure that initiatives move in the right direction.
Can you work with my existing team?
Absolutely. I can integrate into an existing team and adapt to your current tools, processes and ways of working.
Can we extend the engagement beyond four weeks?
Yes. Ongoing support can be extended depending on your needs and project scope.
