I will develop your brand positioning and go to market strategy


About this gig
Have a great product but struggle to explain why people should choose you?
A strong product is not enough. If your positioning is unclear, your messaging feels generic, or your launch lacks direction, it becomes harder to attract the right customers and build momentum.That's where I come in.
I'm a Senior Digital Strategy & Marketing Consultant with 10+ years of international experience, specializing in brand strategy, digital transformation, marketing and go-to-market.I help founders turn ideas into clear positioning, compelling messaging and practical go-to-market strategies.
WHAT I WILL HELP YOU DEFINE
01 CLEAR POSITIONING
Audience · Insight · Value proposition · Differentiation · Unique Positioning
02 BRAND STRATEGY
Brand promise · Territory · Messaging · Key messages
03 GO-TO-MARKET
Launch Strategy · Channels · Customer journey · Acquisition
04 ROADMAP
Priorities · Actions · KPIs · 30/60/90-day plan
WHY WORK WITH ME?
My experience combines consulting, agency leadership and entrepreneurship. I've led strategic digital projects for major clients in Canada. I've built my own consumer brand from the ground up, covering positioning, brand strategy, e-commerce & marketing.
Get to know Hala T.
Senior Digital Strategy and Marketing Consultant
- FromMorocco
- Member sinceJun 2026
Languages
French, English, Spanish, Arabic
FAQ
Is this suitable for a new business?
Absolutely. I can help you build your positioning and go-to-market strategy from the ground up.
Can you work with an existing brand?
Yes. I can help brands clarify, refine or reposition their existing positioning.
Do you create logos and visual identities?
This Gig focuses on strategy rather than graphic design. I define the strategic foundation that can then guide your visual identity and creative execution. I do have great designers in my network that can collaborate with us for the visual identity.
Can you help with international market entry?
Yes. My international experience across Canada and Morocco allows me to approach positioning and go-to-market strategy with a cross-market perspective.
Can you help after the strategy is completed?
Yes. I also offer ongoing strategic consulting and fractional digital project leadership for businesses that need support turning strategy into execution.

