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English
$
USD
I will create and optimize UX friendly website content
Senior Digital Strategy and Marketing Consultant
I help founders, brands and organizations turn complex business challenges into clear strategies, actionable roadmaps and results. With 8+ years of international experience across Canada and Morocco, ...
About this Gig
Your website content may be good but is it actually working for your users?
I help businesses turn raw, outdated or hard-to-read content into clear, engaging and UX-friendly copy. Whether you need content written from scratch, existing copy rewritten, or an entire website refreshed, I can help.
My service can include:
- Website copywriting & rewriting
- UX-friendly content structure
- Homepage, About, Services & Landing Pages
- Headlines, CTAs & microcopy
- Content editing and optimization
- Tone of voice & brand consistency
- SEO-friendly web content
- Content updates and website refreshes
- CMS content integration
I can work directly in WordPress and other CMS platforms, so you don't necessarily need to manage the implementation yourself. My approach combines content, UX, brand strategy and business objectives so your platform doesn't just sound better. It communicates better.
Have existing content that feels too long, confusing or outdated? Send it my way. I'll turn it into web-ready content.
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Language:
English
•
French
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
My Portfolio
FAQ
Can you write website content from scratch?
Yes. I can create website copy from scratch based on your business, target audience, positioning and objectives. I can also work from a brief, existing website, or rough notes.
Can you rewrite and improve content I already have?
Absolutely. This is one of my core services. I can transform raw, outdated or overly technical content into clear, engaging and UX-friendly web copy while preserving the information and intent.
What does “UX-friendly content” mean?
I structure content around how people actually read and navigate websites: clear hierarchy, concise sections, scannable copy, meaningful headings, intuitive CTAs and messaging that guides users toward the next step.
Can you write SEO-friendly website content?
Yes. I can structure website copy with SEO best practices in mind, including keyword integration, headings, readability, page structure and metadata. This gig focuses on website content rather than long-form SEO blog writing.
Can you upload the content directly to my website?
Yes. With the Premium package, I can format and integrate approved content directly into WordPress or another supported CMS. CMS access must be provided by the client.
Do you work with WordPress?
Yes. I can upload, format and organize content in WordPress, including headings, paragraphs, links, buttons and basic page formatting.
Do you work with Shopify?
Yes. I can upload, format and organize content in Shopify, including headings, paragraphs, links, buttons and basic page formatting.
Can you match my existing brand voice?
Yes. I can work within an existing tone of voice and brand guidelines, or help refine the tone if your current content feels inconsistent.
Do you provide website design or development?
No. This gig focuses on content, UX writing and content integration. I can work within your existing website structure, but full web design or development is not included.
What do you need from me to get started?
I'll typically need your website or project brief, target audience, business information, existing content (if applicable), brand guidelines and any specific goals or keywords. The more context you provide, the more strategically I can approach the content.
