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Fiverr Pro
English
$
USD
I will write saas website copy and b2b website copywriting
Copywriter and SEO Content Writer
For the past nine years, I’ve worked with some of the world’s biggest companies, including Google Cloud and Unilever, while also partnering day-to-day with individuals, startups, and SMEs. I write acr...
Vetted by Fiverr Pro
Hamish Lister was selected by the Fiverr Pro team for their expertise.
Vetted for
Website Content
About this Gig
Vetted Pro
When buyers compare your software with three other options, what gives them a reason to choose yours?
A longer feature list rarely settles it. They need to understand how your product fits their business, what it will improve and whether your claims stand up.
I write SaaS and B2B website copy that helps them make that decision. I'll research your product, audience and competitors to identify the strongest messages, support them with evidence and put them in an order that makes sense to someone meeting you for the first time.
I've written for Google Cloud, IRIS Software Group and Johnson Controls. With eight years' experience and 990+ Fiverr orders, I know how to ask useful questions and keep a project moving.
Your package includes:
- Copy organised by page and section
- Headlines and calls to action
- Keyword research and meta titles and descriptions
- Two rounds of revisions
Language:
English
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Clients I’ve worked with
LVMH
Textiles, Apparel & Luxury Goods
For Thélios, part of LVMH, I've crafted compelling copy for their soon-to-launch website, giving their story a magnetic appeal and setting the stage for a successful debut.
Apr 2021
Johnson Controls
Engineering
I crafted impactful expo marketing copy, simplified technical product info and penned engaging scripts for videos and webinars, supporting Johnson Controls’ position as a global leader in smart, sustainable buildings.
Oct 2022-Jan 2023
My Portfolio
FAQ
Can you write about a complex or technical product?
Yes. I've written for software and technology businesses including Google Cloud, IRIS Software Group and Johnson Controls. I'll work through your product materials and ask focused questions to understand how it works, where it helps and how much detail your buyers need to make a decision.
What do you need from me to get started?
A completed brief, the pages you need and any useful product information. Your existing website, demo videos, sales decks, customer feedback and brand guidelines all help. You don't need to prepare everything perfectly. Send what you have, and I'll identify any gaps we need to fill.
What if we're struggling to explain what makes us different?
That's often part of the job. I'll look at your product, customers, competitors and available proof to help identify what deserves attention. You don't need to arrive with a polished message, but I will need your input on the business and what your product can deliver.
Can you work with our existing design or wireframes?
Yes. Share your layouts, wireframes or Figma file, including any word or character limits. I'll organise the copy to fit the sections and flag anything that could make the message harder to follow. If you haven't started the design, I can suggest a section structure for the pages we're writing.
How do you get the tone right?
I'll ask for examples of writing you like, your brand guidelines and anything you want to avoid. Before drafting the pages, I'll share a sample headline and proposed direction so you can respond to something concrete. That gives us a useful starting point for agreeing how your business should sound.
Is SEO included?
Yes. Every package includes keyword research, relevant keywords worked naturally into the copy, and a meta title and description for each page. I'll keep the writing clear and useful for your buyers while helping search engines understand what each page covers.
What happens if we need changes?
Every package includes unlimited revisions to refine the copy against the agreed brief. You can share feedback on the messaging, tone, structure or wording. Consolidated feedback from your team helps me address everything together. Additional pages or a change in scope can be quoted separately.
Can you write in British or American English?
Yes. Let me know which you prefer, along with any house style or terminology your team uses. I'll keep the spelling, language and tone consistent throughout.
Should I message you before ordering?
If you're unsure which package fits, have a fixed launch date or need a different combination of pages, please do. Send your website or product details and a rough outline of the work. I'll confirm the scope, price and availability so you know what to expect before ordering.
Do you use AI?
I write the copy myself. I sometimes use AI for research or to organise notes, and every word you receive is written and checked by me.
