I will setup facebook pixel ios 14 update fb conversion api


About this gig
The Conversions API can help you to:-
Reduce your cost per action as a result of improved connectivity. Data from the Conversions API is less impacted than the pixel by browser loading errors, connectivity issues, and ad blockers. When you use the Conversions API alongside the pixel, it creates a more reliable connection that helps the delivery system decrease your cost per action.
Why Needs Facebook Conversion API?
A recent study found that about 80% of iOS users' data cannot be tracked using the browser-side FB Pixel.
To resolve this issue, you need to capture data directly from the server instead of the browser side via conversion API or server-side tracking.
Due to the iOS14 update and the presence of Safari, Firefox, and Mozilla's intelligent tracking-ITP (Intelligent Tracking Prevention) algorithm, FB cannot track accurate data for iOS users.
What I will do for YOU:-
- Setup Facebook Conversion API or Server-side tracking Via GTM
- Facebook Events Tracking with GTM Server (PageView, ViewContent, Add to Cart, Checkout, Purchase)
- Fix Event Deduplication Parameter
Note: - Check FAQ
Thank You.
Get to know Adstra
Web Analytics FB Ads and Optimization Performance Marketing Specialist
- FromBangladesh
- Member sinceNov 2020
- Last delivery3 years
Languages
English, French, Hebrew, Spanish
Other Social Media Marketing Services I Offer
FAQ
What do I have to provide to start with you?
You have to provide the below to start with - 1. Google Tag Manager access 2. Universal Analytics or GA4 access 3. FB Business Manager access 4. E-commerce store backend (Shopify, WordPress, Wix, Php or any platform)
How the Conversions API works ?
The Conversions API is designed to create a direct and reliable connection between marketing data (such as website events and offline conversions) from your server, website platform, or CRM to Facebook. This marketing data helps power ad personalization, optimization, and measurement on Facebook so
Should I use conversions API or Facebook pixel?
The conversion API can easily help businesses avoid these issues while also providing the essential information to keep your social media marketing campaigns impeccable. While Facebook pixel can improve your ad campaign performance where customers do not have ad blockers in place
Why is Conversion API important?
After the IOS 14 Update, it blocked IOS user's data from the browser. Basically, Conversion API connects your website and transfers visitors’ actions from your website to Facebook Pixel. Tracking conversion API is essential for businesses in the Future.
What benefits You can get?
Server Side Tracking All Events Tracking with Server(PageView, ViewContent, Add to Cart, Initiate Checkout, Purchase) Fix Unique Id Issues Better Event Match Quality For Creating Custom Audience You can track more accurate data Ad campaigns will perform well Retarget the Visitors correctly

