I will create your custom saas webinar strategy and workflow

Most webinar planning starts in the wrong place. You picks a topic you like, build a deck, and figure out the promotion the week before. The result is a webinar that looks fine but underperforms because the strategy wasn't built first.

I'm a B2B demand generation strategist with 10+ years of experience planning, producing, and optimizing webinars at SaaS companies. I work upstream: doing background research on your audience and goal, validating topics, designing formats, writing the promotional assets that get the right people to register.

What I deliver:

• Topic development with validation to match to your audience and business goal
• Format recommendations for your content and your team's capacity
• Written abstract consisting of a description of the webinar
• Registration form structure recommendations
• Copy for promotional emails and social posts written and ready to use
• Series strategy for clients who want a cohesive 3-webinar program

What I don't do: slide design, video editing, live event hosting, or paid media execution. I build the strategy and content that makes all of that purposeful. All delivery is written and async. No calls required.