I will create a complete visual direction for your brand


About this gig
Hi, Im Helen Guess, a professional Art Director specializing in visual storytelling for fashion, beauty, lifestyle, and modern brands.
Looking to create a distinctive and cohesive visual identity for your brand? I help startups, entrepreneurs, creative teams, and businesses turn ideas into strategic visual systems that look professional and communicate with purpose.
What Youll Get:
Curated brand moodboard
Up to 3 creative visual directions
Complete Brand Style Guide
Color palette & typography
Image and graphic style guidelines
24 branded applied visuals
Editable source files & ready-to-use assets
Professional feedback and implementation notes
Perfect For:
New brands and startups
Rebranding projects
Fashion, beauty & lifestyle brands
Marketing and creative teams
Businesses seeking consistent visuals
I don't just create attractive designsI build a clear visual direction that helps your brand look consistent, memorable, and professional across every platform.
Ready to bring your brand vision to life?
Click Continue to order, or message me to discuss your project!
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Helen G
Logo Designer and Website Branding Expert
- FromUnited States
- Member sinceJun 2024
- Avg. response time1 hour
Languages
English, Spanish, Portuguese, German, French
My Portfolio
FAQ
What do I need to provide to get started?
Please provide your brand name, logo (if available), target audience, website or social media links, and a brief description of your brand goals and preferred visual direction.
What is included in the Brand Style Guide?
The guide can include your color palette, typography, imagery style, graphic elements, visual direction, and practical usage guidelines for maintaining brand consistency.
Can you create a visual direction from scratch?
Absolutely! If you don't have an established visual style, I can develop creative directions based on your brand positioning, audience, industry, and goals.
Will I receive editable source files?
Yes. Editable source files are included according to the package you select, along with export-ready assets for easy implementation.
Can you work with an existing brand or rebrand?
Yes. I can work with your existing identity or develop a refreshed visual direction for a rebranding project. Send me your current materials so I can recommend the right approach.

