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I will design a visual identity for your project
Hugo H
About this gig
Your music deserves a visual identity as strong as your sound. I design brand systems for techno collectives, record labels, DJ projects, booking agencies and underground music communities.
I've built visual identities for projects in the Barcelona underground scene including RAW Prod. Community and Obsidian Records developing logo systems, typographic identity, motion assets and full brand communication.
My approach is rooted in the culture: dark, raw, typographically driven, with the kind of visual weight that belongs in the underground. Not a generic logo a system that lives across flyers, social media, merchandise and screens.
What I deliver: Logo / wordmark with usage variations Typographic system and color palette Brand guidelines document Application mockups Social media templates
Perfect for: techno collectives, record labels, DJ brands, club nights, booking agencies, music festivals, AV projects.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Hugo H
Hugo H
- FromSpain
- Member sinceMay 2025
- Avg. response time4 days
- Last delivery6 months
Languages
English, Spanish
Hi! I’m Hugo, a graphic designer and photographer with 6+ years of experience. I specialize in editorial design, event posters, and clean, eye-catching compositions. I’ll help you create visuals that stand out and speak your brand’s voice — clearly and beautifully. Let’s work together!
Analog photography love
FAQ
What makes your approach to music and techno branding different?
I work from inside the culture. I've built visual identities for underground techno collectives and record labels — I understand the aesthetics, the references and the community. You won't get a generic logo with a speaker icon. You'll get a visual system that feels like it belongs.
What do I need to provide to get started? A: A brief describing your project
name, what you do, who your audience is, what feeling you want to communicate, and any visual references you like or dislike. The more honest and specific you are, the stronger the result.
What is included in the brand guidelines document?
Logo usage rules (spacing, minimum size, forbidden uses), color palette with hex, RGB and CMYK values, typographic system with font names and hierarchy, and application examples across digital and print contexts
Can you also design flyers and social media content once the identity is done?
Yes. Most of my identity clients continue working with me on event flyers and social content. Check my other gigs or message me for a combined package.
How many logo concepts will I see?
I present one fully developed concept per brief. This is not a numbers game — I work on one strong, considered direction rather than ten generic options. Additional concept directions are available as an extra.
Do you work with new projects or existing brands that need a refresh?
Both. Whether you're launching something new or evolving an existing identity, I can help. For rebrands, please share all existing materials when briefing.
What if I don't like the direction?
Before I start designing, we align on a clear creative direction through the brief and references. If after delivery the concept misses the mark, revisions are included. A full redirect to a new concept is available as a paid extra.
