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English
$
USD
I will design a brand identity, logo, and brand guide
Bryan Lee
About this gig
I create strategic brand identities for small businesses, startups, restaurants, personal brands, and online stores.
This is not just a logo design gig. My process starts with a Brand Clarity Kit that helps uncover your core values, audience, brand personality, and concept direction before the visual design begins.
That means your logo and brand guide are built with intention not from random style choices, but from a clearer understanding of what your business stands for and how your brand should be seen.
Depending on your package, your brand identity may include:
Brand Clarity Kit
Core value direction
Brand concept direction
Logo design
Color palette
Typography direction
Logo usage guidelines
Icon direction
Dos and donts
Brand guide PDF
My goal is to help your brand look clear, trustworthy, and intentional not just pretty.
Best for:
Small businesses
Cafes and restaurants
Coaches and creators
E-commerce brands
Personal brands
New business launches
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Bryan Lee
Bryan Lee
Brand Identity Designer
- FromUnited States
- Member sinceMay 2026
- Avg. response time1 hour
Languages
English, Korean
I help businesses turn their brand concept into a clear visual identity, logo system, and brand guide. My background combines brand consulting, real business ownership, restaurant marketing, and visual direction. I have worked on brand concepts, logo direction, brand identity systems, internal branding, and personal branding for startups, social enterprises, small businesses, churches, and local brands. I start with your customer, market position, brand keywords, and message, then turn that strategy into a clean visual identity
My Portfolio
FAQ
What makes your process different?
I do not start with visuals only. I use a simple brand clarity kit to help define your core values, audience, personality, and direction before creating the logo and brand guide.
Do you only design logos?
No. I create a brand identity, not just a logo. Depending on your package, I can include colors, typography, logo usage, visual direction, and a brand guide PDF.
What do I need to provide before we start?
Please share your business name, industry, target audience, style preferences, competitors, and any examples you like. The clearer your input, the better the result.
Can you work with my existing logo?
Yes. If you already have a logo, I can build a cleaner brand direction around it, including colors, typography, usage rules, and a brand guide.
What is included in the brand guide?
A brand guide may include logo usage, color palette, typography, visual direction, icon style, do’s and don’ts, and simple rules to keep your brand consistent.
Do you create brands for restaurants or small businesses?
Yes. I work well with small businesses, cafes, restaurants, creators, e-commerce brands, and new business launches that need a clear and professional identity.
