I will set up and optimize your mobile ua campaigns


About this gig
Struggling to scale your app without burning through budget? I'm a performance marketer and UA specialist with hands-on experience running mobile campaigns across Meta, Google UAC, TikTok, and Apple Search Ads focused on driving quality installs at efficient CPIs.
What I'll do for you:
- Full campaign setup structure, targeting, bidding strategy, and budget allocation
- Audience research and segmentation (lookalikes, retargeting, interest-based)
- Creative asset guidance and ad copy tailored to your app's core value prop
- Bidding optimization (tCPI, tCPA, ROAS goals) aligned to your MMP data
- SKAN / iOS 14+ attribution setup and postback configuration
- Campaign performance review with actionable next-step recommendations
Platforms I specialize in:
- Meta Ads (IAP, Gaming, and Consumer Products)
- Google UAC (Universal App Campaigns / Demand Gen)
- Apple Search Ads (Search, Browse, Today tab)
- TikTok for Business (App installs & re-engagement)
I work well with:
- Mobile gaming, fintech, e-commerce, and utility apps
- Apps using Appsflyer, Adjust, or Branch as their MMP
- Lean teams that need an experienced UA hand without full-time overhead
Get to know Md Gori
Sr Mobile Marketing Manager
- FromIndia
- Member sinceMay 2022
- Avg. response time1 hour
Languages
Hindi, English
FAQ
What's included in the campaign setup — do you also manage the ads ongoing?
The gig covers full campaign setup, structure, targeting, bidding strategy, and a post-launch review. Ongoing management (daily optimization, budget pacing, creative rotation) is included in Blitz plan. Message me before ordering if you need continuous management.
What do I need to provide before you start?
I'll need: (1) access to your ad accounts (Meta Business Manager, Google Ads, or ASA), (2) your app store links (App Store / Play Store), (3) your target KPIs — CPI, CPA, or ROAS goal, (4) any existing creative assets (videos, banners, screenshots). If you don't have creatives yet, I'll provide a br
Do I need an MMP like Appsflyer or Adjust set up before ordering?
For the Boost and Blitz packages, yes — an MMP is required to configure postbacks and measure installs accurately. If you don't have one yet, I can help you set up Appsflyer or Adjust as an add-on. For the Spark package, we can work with platform-native reporting as a starting point.
Can you handle iOS 14+ and SKAN attribution?
Yes. SKAN configuration, conversion value mapping, and postback setup for iOS campaigns are included in the Blitz (Premium) package. For Boost, I'll audit your existing SKAN setup and flag any issues. I'm familiar with both SKAN 3.0 and SKAN 4.0 requirements.
What types of apps have you worked with?
I've run UA campaigns across mobile gaming, fintech, e-commerce, health & fitness, and utility apps. If your vertical isn't listed, message me — most performance UA principles apply across categories, and I'll let you know upfront if your niche requires specialist knowledge I don't have.

