I will be your creative director for brand vision and strategy
About this gig
I'm a creative director with 5 years of experience leading brand projects from first brief to final execution.
I'll be your creative director for your new brand, from identity to guidelines. You don't just get a logo. You get a clear visual direction, a complete identity, and the rules to use it consistently.
What I do:
- - Brand research (market, competitors, audience)
- - Moodboard and creative brief
- - Brand color, typography, character, story and positioning
- - Logo and core visual identity
- - Brand guidelines (visual style guide)
- - Remote creative oversight to review your team's execution (Premium)
How it works:
- 1. You send a short brief about your business
- 2. I research and share the moodboard and direction
- 3. I develop the identity and guidelines
- 4. We refine through revisions
- 5. You receive the final files and guidelines
Please message me before ordering so we can align on your goals. Need campaign or storyboard direction? Check my other gig.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Insan
Creative Director of Pectiiive
- FromIndonesia
- Member sinceAug 2023
- Avg. response time1 hour
Languages
English, Indonesian
My Portfolio
FAQ
1. What does a visual creative director actually do for my brand?
I make the key creative decisions: positioning, visual direction, color, typography, tone, and how your brand should look and feel everywhere. Then I put it into guidelines your team can follow.
2. How is this different from hiring a designer?
A designer executes a brief. I write the brief and set the direction first, so every design decision after that has a clear reason behind it.
3. Do I need to have a brand already?
No. I work with new brands from scratch, and with existing brands that need a clearer direction. Message me first and I’ll tell you which package fits.
4. Can you direct my team or freelancers?
Yes, through remote creative oversight in the Premium package. I review their work against the brand direction and give clear feedback so everything stays on brand.
5. Do you also create the visuals?
Yes. The logo and core identity come from the creative direction, so they’re one part of the result, not the starting point.
6. What do I need to send you before starting?
A short brief about your business and audience, plus any brands or visuals you like. If you have existing assets, send those too.
7. Do you work on-site?
My packages are fully remote. On-site creative direction is available through a custom offer. Message me with your location and dates, and I’ll send a quote. All travel costs are covered by the client, including flights, accommodation, local transport, and visa fees.
8. What will I receive at the end?
A moodboard, creative brief, and visual style guide, plus the identity files depending on your package. Check the package table for exact deliverables.

