I will deliver a complete brand audit and strategy roadmap


About this gig
Marketing rarely fails because of bad ads, it fails, like most things, because of bad foundational work, which in the case of small and new businesses is positioning.
I'm a former marketing lead who has spent 10+ years in helping founders, small businesses, startups and DTC brands figure out WHY the growth has stalled before another dollar is spent on content or ads or socials.
Usually, this is why:
- They launch campaigns without clear positioning.
- They create content without a messaging system.
- They spend money acquiring customers without understanding why people convert.
To solve this, here's what I'll do:
I conduct a deep strategic audit of your brand, customer journey, messaging, positioning and growth opportunities to uncover what's working, what's limiting growth and where the highest-leverage opportunities exist.
This service is ideal for:
- Founders
- Startups
- DTC Brands
- Agencies
- Consultants
- Service Businesses
Being a founder, having a vision, and trying to make something good in a saturated market is not an easy thing, I'd want to be of genuine help in this journey :)
Get to know Ishita Lohani
Marketing strategist helping brands communicate with clarity
- FromIndia
- Member sinceMay 2026
Languages
English, Hindi
My Portfolio
Other Marketing Strategy Services I Offer
FAQ
Is this a marketing audit or business strategy audit?
It combines both. I evaluate your brand, positioning, messaging and customer acquisition opportunities rather than only marketing activities.
Do I need existing marketing campaigns?
No. Early-stage businesses often gain the most value from strategic clarity before investing in execution.
Will you analyze competitors?
Competitor review is included in Standard and Premium packages.
Do you review websites?
Yes. Website experience, messaging and conversion opportunities form part of the audit.
Will I receive actionable recommendations?
Absolutely. Every recommendation is tied to specific growth opportunities. In the standard and premium package, there is a 90 day implementation plan too.
Can you review my existing agency's strategy?
Yes. Many clients use this service for an independent strategic perspective.
How is this different from a marketing plan?
A marketing plan tells you what to do. A strategic audit helps determine what should be done first and why.
What happens after the audit?
Many clients move into messaging, content strategy or creative strategy implementation.
What will I actually recieve?
You will receive a PDF report and a loom video explaining the strategy and report.
Do you work with pre-revenue startups?
Yes, I absolutely do. It can be quite an help to analyze the business through a marketing lens before going live.

