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I will create a brand strategy that attracts customers
Juan G
About this gig
Your business may be operating, but does your brand still feel unclear, inconsistent, or hard for customers to understand?
Hi! I'm Juan José, a Marketing and International Business professional. I help startups, entrepreneurs, and small B2C/D2C businesses turn scattered ideas into a clear brand strategy and consistent messaging.
Languages: Native Spanish | Conversational English
Each deliverable is tailored to one brand or product using your brief, available customer data and, when included in your package, public competitor research.
Depending on your package, your strategy may include:
- Mission and vision
- Brand personality, voice, and tone
- 3 core brand messages
- Buyer persona and value proposition
- Brand narrative
- Analysis of 3 or 5 competitors
- SWOT and strategic positioning
- Customer journey
- Strategic action plan
- 30-minute consultation (Premium)
Ideal for technology, sports & fitness, and marketing & advertising brands.
Please note: this is a strategy service. It does not include visual identity design, campaigns, GTM strategy, a roadmap, or implementation.
Not sure which package fits? Message me before ordering.
Get to know Juan G
Juan G
Marketing and International Business Professional
- FromColombia
- Member sinceJun 2026
- Avg. response time2 days
Languages
Spanish, English
I am a professional in Marketing and International Business with experience in digital transformation, market analysis, and process optimization. I have participated in projects to improve digital channels, onboarding, and user experience using agile methodologies. I stand out for my analytical capacity and focus on solutions that generate business value.
FAQ
Which package should I choose?
Choose Basic for core brand foundations. Standard adds a buyer persona, 3 competitors, value proposition and narrative. Premium adds deeper analysis, up to 5 competitors, SWOT, positioning, customer journey and a 30-minute consultation.
What information do you need to start?
Please provide a completed brief, your business or product overview, website or social links, existing brand materials, available customer information, known competitors and the main challenge you want to address.
What types of businesses do you work with?
I focus on B2C/D2C startups, entrepreneurs and small businesses in technology, sports & fitness, and marketing & advertising. If your business is outside these areas, please message me first to confirm fit.
Does one order cover more than one brand or product?
No. Each order covers one brand or product. If you need multiple brands, products or audiences analyzed separately, please message me before ordering so we can define the right scope.
Can you deliver the strategy in Spanish or English?
Yes. I am a native Spanish speaker and speak conversational English. Your final strategy can be delivered in either Spanish or English; please select one language when placing your order.
Does this service include a logo or visual identity design?
No. This Gig covers brand strategy only. Logo design, visual identity, typography, color palettes and other graphic assets are not included.
What does the strategic action plan include?
Every package includes an action plan adapted to its scope. It provides recommended next steps, not a detailed roadmap, GTM strategy, implementation, campaign execution or ongoing management.
What counts as a revision?
A revision refines the delivered work within the original brief. It does not include a new brand, product, target audience, business direction or a complete restart based on information provided after delivery.
What format will I receive, and is a consultation included?
You will receive a structured strategy document in PDF format. A 30-minute strategy consultation is included only in Premium; Basic and Standard do not include calls.
How can this brand strategy support my business growth?
This strategy helps your brand communicate its value, stand out and connect with the right audience, creating a stronger foundation for customer attraction and growth. Its impact will also depend on consistent implementation, your offer, pricing and market conditions.
