I will grow tourism and hospitality brands with strategic marketing


About this gig
Running a hotel, rental, or tourism business is a lot. You're managing bookings, guests, reviews, and operations and somehow you're also supposed to have a marketing strategy that actually works. Most property owners I talk to are either winging it, stuck on OTAs paying 20% commissions, or trying tactics that weren't built for tourism at all.
That's exactly why I do what I do.
I specialise exclusively in tourism marketing for vacation rentals, campsites, boutique hotels, and hospitality businesses of all sizes. I have 10+ years of hands-on experience working in tourism and hospitality, so I know what your day actually looks like.
That experience is what makes the difference. I'm not building you a strategy based on theory. I'm building it based on what actually works in this industry. I dig into your property, your guests, your competition, and your market. Then I hand you a clear, practical plan you can actually follow, and if you need help with implementation, we can discuss a custom offer.
I have three packages available, but we can always create a tailor-made one based on your needs. I'm happy to answer any questions before you order. Let's grow together!
Get to know Ivana M.
Tourism Marketer, NGO Marketer, Certified Trainer
- FromCroatia
- Member sinceMar 2026
Languages
Croatian, English, German
FAQ
How is this different from a generic marketing consultant?
I work exclusively in tourism and hospitality, and I have 10+ years of industry experience on top of that. Everything I deliver is built specifically for properties and businesses like yours.
What kind of businesses do you work with?
Vacation rentals, campsites, villas, boutique hotels, and rural stays, but also restaurants, souvenir shops, and local events that depend on tourist traffic. If you're in the tourism and hospitality space and need a clearer marketing direction, there's a good chance I can help.
Will this strategy work for my country/destination?
Yes. I build every strategy around your specific market, location, and competition. Whether you're in Croatia, Spain, the US, or anywhere else, the approach is tailored to where your guests come from and how they book. I am also happy to hear your insights about the market.
Do I need to prepare anything before we start?
Not much. Just fill in a short questionnaire I'll send you after you order. It covers your property type, target guests, current channels, and goals. The more detail you give, the sharper the strategy will be.
I'm already on Airbnb and Booking.com. Can you still help me?
Yes, that's one of the most common situations I work with. A big part of what I do is helping properties reduce OTA dependency and increase direct bookings, however we still work on optimising your listing and pricing policy.
What format will I receive the strategy in?
A clean and structured PDF document that's easy to read and follow.
I'm a complete beginner. Is the Starter package right for me?
If you're just launching or feel lost on where to start, yes, the Starter is designed exactly for that. If you're unsure, just message me before ordering and I'll tell you honestly which package fits your situation.
Do you offer revisions if I want changes?
Yes, each package includes a set number of revisions.
Can you help with implementation, not just strategy?
The strategy packages focus on planning and direction. If you need help with execution like writing your listings, setting up social media, or managing campaigns, feel free to message me and we can discuss a custom offer.
