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I will audit your website positioning and messaging to increase conversions
Jaleesa
About this gig
Is your website getting visitors, but not turning them into customers?
Maybe your offer is great, but visitors don't immediately understand what you do, why it matters, or why they should choose you. Maybe your messaging feels too generic, your brand isn't connecting, or your website simply isn't guiding people toward action.
I'll audit your website through the lens of brand positioning, consumer behavior, & conversion-focused messaging to uncover the gaps between what your brand wants to communicate and what your visitors need to understand, trust, and take action.
Depending on your package, I'll review areas such as:
- Brand positioning, messaging & clarity
- Audience relevanceWhat exactly will you audit on my website?
- Trust & credibility
- Calls to action
- Customer journey
- Competitor positioning
- Overall brand connection
You'll receive a clear action plan showing you what may be holding your website back and how to improve it.
This is not a technical SEO or performance audit. My focus is on the human side of conversion: helping visitors understand your value, connect with your brand, and feel confident buying.
Your website shouldn't just explain what you do. It should give a reason
Get to know Jaleesa
Jaleesa
BRAND POSITIONING STRATEGY, WEBSITES, CONTENT MARKETING
- FromNetherlands
- Member sinceNov 2018
- Last delivery3 years
Languages
English, Dutch
I’m a Brand Positioning & Content Marketing Strategist who loves helping brands become more relevant and connected to their audience. I bridge the gap between what your brand wants to say and what people actually care about.
I offer brand positioning, content strategies, and website & social media audits to strengthen your brand and create content that connects.
With a background in International Business, Consumer Behavior, Business Psychology & Transmedia Design, I combine research, strategy and creativity.
Your brand has something to say. Let’s make people care.
My Portfolio
FAQ
What exactly will you audit on my website?
I review your website from a positioning, messaging and customer perspective. I look at how clearly visitors understand what you offer, why they should choose you, whether your messaging builds trust and how effectively your website guides them toward action/purchase
Is this a technical website or SEO audit?
No. This is a strategic positioning and messaging audit. I don’t analyze technical SEO, page speed, coding or website performance. My focus is on what your visitors see, understand, trust and respond to.
Will this audit increase my conversions?
The audit identifies positioning and messaging issues that may be preventing visitors from taking action and gives you actionable recommendations to improve them. Conversion is influenced by multiple factors, so I cannot guarantee a specific increase in sales or conversion rate.
Do you make the changes to my website?
The standard service provides the audit and recommendations for you or your web developer to implement. If you need support with messaging or copy, please check the available extras or contact me for a custom offer
Do you need access to my website?
No. For most audits, I only need your live website URL and the information provided in the questionnaire. You do not need to share your login details.
What if I don’t know exactly what is wrong with my website?
That’s completely fine, finding that out is part of the audit. Tell me what you’re currently experiencing, such as low inquiries, unclear messaging or visitors not taking action, and I’ll investigate where the gaps may be
Do you research my target audience?
I use the information you provide about your audience as context for the audit. In-depth audience or consumer research is not included unless specifically stated in your package or purchased as an extra.
Do you look at my competitors?
Competitor research depends on the package you select. Where included, I review relevant competitors to understand how your positioning and messaging compare and identify opportunities to differentiate your brand.
Can you audit any type of website?
I work best with business, service, personal brand and purpose-driven websites where positioning, messaging, trust and customer action are important. If you have a large e-commerce, highly technical or unusual website, message me before ordering.
What will I receive at the end?
You’ll receive a clear audit showing what is working, what may be creating confusion or reducing trust, and what I recommend improving, so you know where to focus instead of guessing.
