I will audit and optimise your google ads campaigns
About this Gig
Spending money on Google Ads but not getting enough leads or sales?
I will complete a detailed Google Ads audit and optimisation review to identify wasted spend, weak targeting, tracking problems and missed opportunities.
I analyse the parts of your account that directly affect performance, including:
Campaign and ad group structure
Keywords, match types and search terms
Negative keyword opportunities
CPC, CTR, conversion rate and cost per conversion
Bidding and budget allocation
Location, device and schedule targeting
Ad copy, assets and relevance
Conversion tracking and attribution
Landing page alignment
Audience targeting and campaign settings
What you will receive:
A clear explanation of what is underperforming
Prioritised recommendations based on commercial impact
Practical steps to reduce wasted spend
Opportunities to improve lead quality and conversion performance
An action plan with the most important fixes first
The Premium package also includes implementation of agreed improvements and short-term post-audit optimisation.
This service is ideal for businesses already running Google Ads but unsure why performance is poor, inconsistent or unprofitable.
Search engine :
My Portfolio
Other Search Engine Marketing (SEM) Services I Offer
FAQ
What do you need from me to start?
I will need access to your Google Ads account, your website or landing page, your main business goals, target locations and any concerns you already have about performance. Please do not send passwords; account access should be granted securely.
Will you make changes to my account?
Basic and Standard focus on the audit and recommendations. Premium includes implementation of agreed improvements and short-term optimisation.
What areas of the account do you review?
I review campaign structure, keywords, search terms, negative keywords, bidding, budgets, targeting, ads, conversion tracking, landing page alignment and overall account efficiency.
Will I receive a written report?
Yes. You will receive a clear summary of the main problems, wasted-spend opportunities and prioritised recommendations. Standard and Premium include a more detailed action plan.
Can you guarantee better results?
No ethical Google Ads specialist can guarantee specific results. Performance depends on budget, competition, website quality, offer and market demand. I will identify weaknesses and provide evidence-based improvements.
Do you review conversion tracking?
Yes. I will check whether important actions such as forms, calls or purchases are being tracked correctly and highlight any problems affecting optimisation.
Can you audit Performance Max or Shopping campaigns?
Yes, but please message me before ordering because these campaign types may require Merchant Center, product-feed and asset reviews.
Will you reduce wasted ad spend?
The audit is designed to identify irrelevant searches, inefficient targeting, poor budget allocation and other sources of wasted spend, but exact savings cannot be guaranteed.
How many campaigns are included?
The number depends on your package. Please choose the package that matches your account size or contact me for a custom offer.

