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I will create a brand strategy and product launch plan for your dtc brand
Jeeno Luo
About this gig
Launching a product is not the hard part. Launching it with a position buyers understand in five seconds and a campaign that carries it to the buy button is.
I am a brand strategist with 6+ years launching consumer products: a women's wellness brand built 0-to-1 (RMB 10M+ first-month sales), a Pop Mart IP collaboration (53.6M impressions in two weeks), and a launch that hit category Top 3.
WHAT YOU GET from your real product, market and competitors, never a template:
A sharp positioning statement and its audience
Core selling points, ranked, with proof
One campaign Big Idea tying product, content and sales together
Key launch actions, in sequence, with timing
Content angles your team can start producing immediately
PLEASE NOTE
This is strategy and planning. No logo or packaging design, video production, or ad account management. I can also write launch copy and outreach messages see my social media copy Gig, or message me for a custom offer combining strategy + copy + outreach.
Message me your product link before ordering I will tell you honestly which package fits.
Get to know Jeeno Luo
Jeeno Luo
Brand Strategist for DTC and consumer brands
- FromChina
- Member sinceNov 2026
- Avg. response time1 hour
Languages
Chinese, English, French
I help DTC and consumer brands launch products people actually remember — with a clear position, one strong campaign idea, and a plan your team can execute. I am a brand strategist with 6+ years of experience across consumer electronics, personal care and IP toys. Results: Pop Mart IP collab, 53.6M impressions in 2 weeks; ULucky 0-to-1 brand, RMB 10M+ first-month sales; JisuLife Pro1 launch, category Top 3. I also write social media copy and draft outreach and negotiation messages — captions, product descriptions and pitches that sell. No logo design, video production or ad management.
FAQ
Do I need a finished product to order?
No. I can work from a sample, a prototype or a detailed product brief. What I do need is a real product and a real target market — positioning cannot be built on an idea alone.
Is this a logo or brand identity design service?
No. This Gig is strategy: positioning, messaging and launch planning. You will know exactly what to brief a designer with, but I do not design logos or packaging.
Will this guarantee sales?
No, and no honest strategist can promise that. What I guarantee is a clear position, a coherent campaign idea and an executable plan, based on launches that have produced real results.
Can you adapt this to my market?
Yes. Tell me the country and platform in the requirements. My own launch experience is mainly China and global DTC, and I will say so plainly if your market needs local knowledge I do not have.
What if I want changes?
Each package includes a set number of revisions, listed in the package table. A revision refines the strategy we agreed; a new product or a new market is a new order.
When does delivery time start?
Once I have your completed requirements. If I need more information, I will ask within 24 hours so we do not lose time.
