I will design or refresh your brand guidelines brand book ,keeping your brand identity

When you are experiencing growth of your company, your brand has to catch up. If you have multiple stakeholders in charge of your website, social media communication and collateral material, your communication might lose coherence and lack consistency in messaging and voice. With the corporate brand book, every touchpoint with the customer will have a coherent message and feel.

With the cohesive look and feel, your material will appear professional, fresh, and captivating to your target audience. You will signal to your target audience that you actually care about their experience.

When we work together, I will understand your vision and:

• turn your idea into a complete brand identity or
• work on your brand refresh. Depending on your situation, this might involve refreshing your brand guidelines, while keeping your corporate brand identity

While working together I'll make sure to:

• create logo, typography and colors that will fit your vision and brand identity
• adapt to your preferences, while holding true to best practice design standards
• articulate design logic behind every decision

I believe a good brand is rooted in the founder's vision and backed by meeting customers' needs.