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I will manage linkedin ads for b2b businesses
Jishnu Brahma
About this gig
Hi my name is Jishnu
️I run ads for a living
After an extensive audits of 100+ B2B LinkedIn ad accounts, I have the perfect LinkedIn strategy for your business.
1. Disable audience expansion
2. Turn off LinkedIn audience network
3. Install insight tag
4. Create conversion actions
5. Assign conversion value
6. Set "last touch last campaign" and "last touch each campaign" conversion.
7. Create website visitors, lead from interaction, video view, document interaction, and image interaction, retargeting audience.
8. 90-day frequency is very important; use 'rotate ads evenly' to balance it. Too low frequency means your IPC doesn't know that you exist. Too high? lots of waste.
9. Use high-frequency text and spotlight remarketing campaigns
10. Must have a full-funnel content strategy to build trust & authority.
If you still need some help, feel free to drop me a line.
Get to know Jishnu Brahma
Jishnu Brahma
- FromUnited Kingdom
- Member sinceJul 2024
- Last delivery1 year
Languages
English
Pay-per-click marketing specialist with over 10 years of experience managing successful digital marketing campaigns and optimisation efforts across multiple digital channels. Analytics focused individual capable of utilising complex data sets to reinforce optimisation efforts and deliver on ROI and KPI targets. Specialised in lead generation, B2B campaigns, media buying and conversion rate optimisation.
FAQ
Why use a specialist LinkedIn Ads expert?
LinkedIn Ad Campaign planning, set up, optimisation is not like running ads on Google or Facebook, it’s very different. More and more B2B clients are beginning to acknowledge that LinkedIn paid advertising is a significant enough channel to warrant attention of its own.
What's the minimum budget required for LinkedIn ads?
The simple answer is that, although most experts advise starting with at least £1-2k/month ad spend, we have worked with clients spending as low as £500/month. There are several crucial factors to take into account when deciding how much to spend on LinkedIn ads.
Do LinkedIn Ads Cost a Lot?
LinkedIn does have a higher Cost per Click – CPC and Cost per Lead – CPL than other channels, but for B2B firms, the expense is well worth it due to the significantly higher quality leads.
How long will it take to get results with LinkedIn ads?
This does vary, based on several factors. If you are beginning from scratch with this advertising channel and do not have a lot of other high-quality traffic on your site that we can use for retargeting, it may take 3-6 months to get a profitable ROI.
