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English
$
USD
I will create a content strategy for your brand
Joanna V
About this gig
Most brands don't struggle because they're posting too little. They struggle because they don't have a clear strategy behind what they're posting.
Before creating content, you need to understand who you're speaking to, how you're positioned in your market, what makes you different from competitors, and what type of content will actually help you reach your goals.
I'll create a customized social media strategy tailored to your brand. Drawing from my experience as both a social media strategist and founder of my own brand, I'll analyze your business, audience, competitors, and current presence to build a clear roadmap.
Depending on the package selected, your strategy may include:
Brand positioning
Audience analysis
Competitor research
Content pillars
Messaging framework
Content opportunities
Post ideas and content directions
30-day content roadmap
Strategic action plan
Whether your goal is brand awareness, community building, lead generation, or sales, you'll receive practical recommendations you can implement.
Perfect for startups, personal brands, eCommerce, service providers, and brands looking to stop guessing and start creating content with purpose.
Get to know Joanna V
Joanna V
Social Media Strategist and Content Manager
- FromBrazil
- Member sinceApr 2026
- Avg. response time1 hour
Languages
English, Portuguese, Spanish
I’m a Social Media Strategist and Content Manager specializing in content strategy, brand positioning, and digital storytelling. I help brands build a stronger online presence through audience and competitor research, content pillars, editorial planning, creative direction, and platform-specific content. My experience spans fashion, beauty, lifestyle, technology, and service-based businesses, combining strategic thinking with hands-on experience in content creation and brand building. I work in English, Portuguese, and Spanish.
FAQ
Do you create the content as part of this project?
No. This project focuses on strategy, research, positioning, and planning. Content creation can be discussed separately if needed.
Can this strategy be applied to Instagram and TikTok?
Yes. The recommendations are designed around your goals and can be adapted to one or multiple platforms.
What if I don't have an existing social media presence?
That's completely fine. The strategy can be built from scratch and is often most valuable before content creation begins.
Who is this project best suited for?
Startups, personal brands, eCommerce businesses, SaaS companies, and service providers looking for a clear social media direction
